Platinum Direct Gets Nod from a Top 5 Bank as National Digital Print Partner - Leverages HP Indigo Digital Press Technology

Platinum Direct, national direct marketing services company, is pleased to announce selection as a digital print partner for one of the country's largest banking organizations.

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Simplify & Expedite Direct Marketing Communications

We are excited to significantly grow our relationship with them and have always been a company which scales well with clients. Contributing factors to the win were many, yet most relevant to the discerning relationship marketing staff - output quality.

Dallas, TX (PRWEB) May 28, 2009

Platinum Direct, a North Dallas based marketing services provider, announced a significant win today in being selected by the 3rd Largest US Bank as their National Digital Print Partner.

"We're delighted to receive the news of this decision. our client is an advocate of digital print technology and a long time client of Platinum Direct," said Joe Giovino, Vice President/ Marketing, Platinum Direct. "We are excited to significantly grow our relationship with them and have always been a company which scales well with clients. Contributing factors to the win were many, yet most relevant to the discerning relationship marketing staff - output quality."

Platinum Direct uses Hewlett-Packard Indigo presses which produce the most consistent output, comparable to offset, like no other digital press in the market. In winning the new digital print contract, Platinum Direct will further enhance its output capacities by installing the newest HP Indigo 7000 series technology.

"The upcoming installation of HP Indigo 7000 equipment, in addition to our multiple HP Indigo 5000 presses, will give Platinum Direct a significant competitive edge. We will offer the most current technology, enhanced capacity, extended substrate capabilities, and with our workflow strategy, we create the best possible economics for offset quality digital print," said Giovino.

Utilization of digital print in the direct mail marketing channel is steadily growing for short runs as well as high customization and segmentation uses. This increasing market adoption has driven companies like Platinum Direct to leverage technology in response to market needs. Platinum Direct builds streamlined work flow solutions through web interfaces, automated file processing services, and digital print production strategies. In this way they maximize efficiency and throughput for both direct mail and marketing collateral.

About Platinum Direct

Platinum Direct simplifies and expedites direct marketing communications through web enabled solutions and strategic delivery systems.

For 15 years, Platinum Direct has serviced national companies in execution of their complex marketing programs. With character defining attributes, cutting edge technology, and attention to detail, Platinum Direct creates an extraordinary experience for those they have the honor to serve. From acquisition to retention, and retention to loyalty, Platinum Direct strives to build relevance in communication which translates into results. Using industry leading HP Digital Press technology, their clients enjoy increased relevance, timeliness, and offset print quality from six color digital on demand print. From onsite production services to measurable results, they are driven for success.

For more information on Platinum Direct and the services provided, visit Platinum Direct

For more information on HP and the Indigo Press Technology, visit HP Indigo Printers Website

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