Ifeelgoods to Compete in Gap Shopper Marketing Challenge at ad:tech New York

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Out of hundreds of applicants, Ifeelgoods has been chosen as one of four finalists for the Gap Shopper Marketing Challenge at the Startup Spotlight competition. Michael Amar, CEO of Ifeelgoods, will present to the judges how the Ifeelgoods digital rewards incentive platform is the most effective marketing technology to usher shoppers along the path to purchase, from digital ads to real, in-store purchases.

Michael Amar

Michael Amar, CEO & Co-Founder, Ifeelgoods

Digital rewards increase the effectiveness of the entire shopper marketing funnel.

Ifeelgoods, Inc., the leading digital rewards promotion platform, is one of four selected startups competing at the Startup Spotlight: Gap Shopper Marketing Challenge at ad:tech New York.

What: Startup Spotlight: GAP Shopper Marketing Challenge

Who: Michael Amar, CEO and Co-Founder, Ifeelgoods

Where: ad:tech New York, Javits Center, New York, NY

When: Wednesday, November 7th, 2012 - 3:30pm to 4:30 pm ET

With shopper marketing an increasingly important element of most marketing programs, Ifeelgoods helps digital marketers, including Walmart, Coca-Cola, Kimberly-Clark, and L'Oréal, make shopper marketing more effective and less expensive with digital rewards.

Ifeelgoods is one of four companies selected out of hundreds to participate in the Gap Shopper Marketing Challenge, part of the ad:tech Startup Spotlight Series. The Gap Shopper Marketing Challenge is a push to find the breakthrough product or service that helps convert browsers into buyers.

With the Ifeelgoods digital rewards marketing technology, a shopper marketing campaign can utilize digital rewards to drive purchases, referrals, SMS and email opt-ins, social media engagement, contest entries and other customer actions – online, offline, or mobile. For example, marketers can make a holiday digital marketing campaign more compelling by offering digital rewards from Facebook, Amazon, iTunes or Skype as a call-to-action to increase sales or improve customer acquisition.

"Our digital rewards technology increases the effectiveness of the entire shopper marketing funnel," said Michael Amar, CEO and Co-Founder, Ifeelgoods. "Starting with significantly improved ad clickthrough rates, continuing with higher conversion rates, and then, after purchase, enhanced by high social sharing rates -- which in turn drives additional traffic and conversions – ROI is improved at every step.”

Advertisers, agencies and retailers seeking to use digital rewards to improve the performance of digital marketing promotions can attend the session and will have the opportunity to meet Michael Amar and other experts from Ifeelgoods at the ad:tech NY Innovation Alley.

About Ifeelgoods
The leading digital promotions platform, Ifeelgoods helps marketers incent, convert and reward audiences with instant fulfillment of desirable gifts from Facebook, Amazon, iTunes and more as a reward for any trackable action – online, offline or mobile. Their more than 100 clients include Walmart, Coca-Cola, Universal Pictures,1-800-Flowers.com, Redcats USA and Renault. Ifeelgoods is a hosted technology platform that manages digital rewards promotion offers, redemption, social sharing and customer service. The company is headquartered in Silicon Valley with locations in New York and Paris.

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Uriah Av-Ron
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