Changes in consumer behavior combined with the digitization of media have forced brands and advertising agencies to rethink how they deliver messages to on-the-go consumers.
New York, NY (PRWEB) September 23, 2010
Motionstream Media, a New York–based content development company, has announced the launch of ScreenMedia Daily, a Web portal focused on digital screen technology, media planning, and marketing trends which includes digital out-of-home media, location-based mobile marketing, and customer-facing interactive technologies.
"The launch of ScreenMedia Daily marks a significant milestone for us," says Lionel Tepper, Managing Director at Motionstream Media. "The new site is a complete rebrand and repositioning of an earlier Web portal, Digital Signage Universe, a leading resource for news and information on the digital signage industry that launched in 2008. The industry has experienced some significant changes over the last few years and we thought it was time to expand our focus."
It's All About Location and Product Offerings
Changes in consumer behavior combined with the digitization of media have forced brands and advertising agencies to rethink how they deliver messages to on-the-go consumers. Marketers are employing alternative media channels such as place-based digital out-of-home networks and hyper-local location-based mobile technologies to pinpoint their customers. ScreenMedia Daily is positioned to cover news and trends in this fast-paced marketplace with stories on marketing, networks, technology, content development, tradeshows, and events.
Connecting Buyers and Sellers
In addition to news and information, ScreenMedia Daily hosts one of the most extensive directories of digital signage and location-based mobile providers. It includes audio-visual solutions providers, hardware, software, and content developers.
ScreenMedia Daily also provides a free, no-obligation service called RFP NOW e-sourcing, an online resource that helps companies easily acquire information, quotes, and request proposals directly from service providers, developers, distributors, and manufacturers.
"Our directory, combined with our RFP NOW e-sourcing service, offers powerful tools for companies looking to find the right digital signage and location-based solutions," said Mr. Tepper. "There are more than 300 companies producing digital signage software, more than 120 companies offering digital signage players, and hundreds of providers offering audio-video installation, which makes it difficult for companies to select the right solutions. RFP NOW e-sourcing brings buyers and sellers together, streamlines the process, and saves people valuable time and energy."
For more information about ScreenMedia Daily’s RFP NOW e-sourcing service, visit: http://www.rfpnow.com or contact us at: rfpnow(at)screenmediadaily(dot)com