New York (Vocus) October 20, 2008
In the first deal of this size and scale, Titan Worldwide today announced that it has signed a multi-million dollar deal with Litelogic, the UK-based digital advertising network solutions innovator, to receive and display Bus King size screens on transit authority buses, starting with tests in New York and Chicago.
These LED screens will be fitted with GPS technology and will be powered by Litelogic's proprietary Litecast software platform so that they can be instantly changed to reflect their location. Its dynamic systems will allow advertisers to target specific locations at specific times of day using high definition quality advertisements.
By the year end, it is expected that numbers will increase from an initial 100 buses to a total of 300, with 200 potentially deployed in New York, and 100 in Chicago. This is the first digital bus advertising launch in North America, and the first of its scale anywhere in the World.
Don Allman, President and CEO of Titan Worldwide said, "We are proud to be introducing North America's first dynamic digital bus displays - and the first transit network of this scale anywhere in the world. We now offer advertisers a new flexibility with total control over when and where their messages can be targeted. We really like the technology Litelogic has developed and see enormous potential in our relationship. This is a significant deal for us as we expand our digital inventory across our markets."
James Burrows, Group CEO of Litelogic said: "This Evolution Bus deployment represents a milestone for Litelogic and we are delighted to be in partnership with Titan Worldwide in this venture. The challenge for the team was to develop high resolution digital display screens that would not only work on the side of a various bus models, but also meet Titan's world-class performance criteria. They had to be lightweight, thin, robust, low energy, high definition, scalable, powered by no more than the available bus battery power and viewable in direct sunlight."
Litelogic's proprietary Litecast software platform and GPS tracking system enable advertisers to choose where and when their advert will be screened. Litecast is capable of running a shopper enticing Macy's ad outside Bloomingdales and change to advertising a hungry tourist grabbing Chinese food promotion in Chinatown. The software platform has the potential to transform the outdoor advertising industry and promises radically better results for advertisers by targeting specific audiences.
New York MTA bus displaying ad on Evolution King Screen
For further information; contact:
Titan Outdoor Ltd
+1 212 644 6200
+44 (0)20 7334 7777
+44 (0)20 7334 7777
Notes to Editors
About Titan Worldwide
Titan Worldwide is a full service, global media company specializing in Out-of-Home advertising. It is the largest Transit advertising company in the world.
Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and trestles. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, San Francisco, Philadelphia, Dallas, Seattle and Minneapolis/St. Paul), Canada, the Republic of Ireland and the United Kingdom.
The company website is: http://www.titanoutdoor.com .
Founded by James Sirmon in 2003, Litelogic creates, designs and manufactures the world's most efficient, most effective digital outdoor advertising billboards together with sophisticated scheduling and trading software platforms. The Evolution bus solution is one of a number of end-to-end digital application solutions that Litelogic offers a wide range of clients worldwide.
Evolution displays are the highest resolution, thinnest, lightest and most energy efficient LED panels currently on the market. Designed for the transit market, Evolution displays are modular and can be made to fit any size and format.
Litecast scheduling and ad inventory management system
Litecast is the software platform which powers all of Litelogic's digital advertising screens, enabling advertisers to purchase, schedule and upload advertising in an instant via a secure web interface - and to monitor the physical locality and status of each screen in real-time.
The company website is: http://www.litelogic.com .