Digital Luxury Group Appointed by Kempinski Hotels to Lead Social Media in China

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Kempinski Hotels has appointed Digital Luxury Group China to lead its social media strategy and implementation on major Chinese social platforms such as Sina Weibo and WeChat.

Digital Luxury Group has impressed us with their understanding of how to best position luxury brands in a digital environment, their expertise on the Chinese market, and their groundbreaking methodologies.

Chinese consumers are quickly gaining more and more interest for luxury hotels, growing at a pace of +39% year-to-year according to the World Luxury Index™ Hotels.

It’s in this context and with the aim of growing its visibility among a sophisticated Chinese audience that luxury hotel leader Kempinski Hotels has appointed Digital Luxury Group China to lead its social media strategy and implementation on major Chinese social platforms such as Sina Weibo and WeChat, as of October 2014. With 20 hotels in Mainland China, Kempinski has seen and felt the increasing importance of Chinese travelers within their hotels at home and around the world.

“Chinese clients are now part of the Top 3 nationalities of Kempinski worldwide, a significant rise from just a few years ago,” explains Riko Van Santen, Kempinski’s Vice President of Digital Strategy & Distribution. “As such, we felt the time was right to invest further in our communications to this important segment of our clientele.

“Digital Luxury Group has impressed us with their understanding of how to best position luxury brands in a digital environment, their expertise on the Chinese market, and their groundbreaking methodologies. We see this partnership as the first step in a more global strategic partnership,” further explains Mr. Van Santen.

“Kempinski’s digital and e-commerce team have a sophisticated approach to both global and regional digital marketing strategies,” says Pablo Mauron, General Manager of Digital Luxury Group China. “We’re honored to become Kempinski’s trusted partner for their social media communications in this highly strategic market.”

About Kempinski:
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage.

The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.

For more information: http://www.kempinski.com

About Digital Luxury Group:
Digital Luxury Group (DLG) is the digital partner of forward-thinking luxury brands. With offices in Geneva, Shanghai, New York, and Paris, DLG combines leading brand intelligence with bespoke digital marketing services. From creation to implementation, we empower brand strategies with our proprietary data and research such as the World Luxury Index™. Clients include: Baume & Mercier, Fendi, Four Seasons, IMD, IWC, Jumeirah, Maurice Lacroix, Montblanc, Roger Dubuis, TAG Heuer and Vacheron Constantin.

Digital Luxury Group is also the publisher of the World Luxury Index™ Hotels, a report published in partnership with the Ecole Hôtelière de Lausanne (EHL.) The report covers 70 hospitality groups and independent hotels, including: Affinia, African Pride Hotel, Anantara, Andaz, Angsana, Banyan Tree, Bulgari Hotels, Camino Real Hotel, Conrad, Dusit Thani,, Embassy Suites, Fairmont, Four Seasons, Gaylord Hotel, Gran Melia, Grand Hyatt, Guoman, Hilton, Hospes, Hotel du Vin, Hotel Missoni, Hyatt, Impiana Hotel, InterContinental, Joie De Vivre, Jumeirah, JW Marriott, Kempinski, Kimpton, Langham, Le Méridien, Loews, Lotus Resort, Mandarin Oriental, ME Hotel, Mgallery, Millennium Hotel, Nikko, Oberoi, Okura Hotel, Omni Hotel, One & Only, Orient-Express Hotel, Pan Pacific, Park Hyatt, Peninsula, Pullman Hotel, Radisson Blu Hotel, Raffles, Regalia Hotel, Regent, Renaissance, Ritz-Carlton, RockResorts, Rosewood, Royal Tulip, Shangri-La, Sheraton, Six Senses, Sofitel, St. Regis, Steigenberger, Swissotel, Taj Hotel, The Leela, Vivanta by Taj, W Hotel, Waldorf Astoria, Westin, and Wyndham.

For more information: http://www.digitalluxurygroup.com

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Genna Meredith
@DL_Group
since: 09/2009
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