Digital Marketer Blog Publishes Southwest Airlines Damage Control Email and Uses It for Marketing Advice

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Josh Loposer, Digital Marketer’s Managing Editor and blogger, looked into Southwest Airlines’ recent promotion-gone-wrong, and how they tried to remedy the situation.

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The blog is part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

The latest blog post from shared the customer service techniques following a Southwest Airlines promotional snafu, and taught marketers a valuable lesson in the process.

Written by Digital Marketer Managing Editor and blogger Josh Loposer, the post called Southwest’s move a “decent enough strategy, if their credit card processing computer hadn’t gone completely haywire and charged people over and over for a single flight!”

It all started with Southwest’s Facebook campaign to reach three million Likes. Once they achieved the milestone, the airline would offer discounted tickets on select flights.

“As you probably know, you can’t simply offer a discount for a Like on Facebook,” wrote Loposer in the post. “So you have to be a little bit creative with how you design your promotions.”

Southwest announced and promoted their campaign on, “staying within the letter of the FB law,” said Loposer.

The blog post even transcribed a written apology and gesture of goodwill from Southwest to a Digital Marketer employee who fell victim to the mischarges. To view the email, read the entire post here.

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and bonus trainings available anytime from any online device.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit

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