Blog Post Looks at Olympic Social Media Usage

Share Article

The latest blog post from Digital Marketer investigated the social media impact on the London Olympic Games.

News Image
Josh Loposer, Managing Editor and DM blogger, made the connection between the modern games and modern online technology.

Digital Marketer, the industry leading online marketing firm, has published a blog post reviewing the social media impact on the 2012 London Olympic Games. Josh Loposer, Managing Editor and DM blogger, made the connection between the modern games and modern online technology.
“Each Olympics is a global case study for where digital media is at, and how it differs from nation to nation,” said Loposer.

The blog post makes mention of a recent Pew Research poll that said 76% of Americans approve of NBC’s handling of Olympic coverage. According to the poll, “12% of Americans are following the games on Facebook, Twitter, or other social media platforms. Narrow that down to the 18-29 age group, and the number goes up to 31%.”

Other elements of online-based technology playing a role in the Olympic experience have also come to play.

“Streaming video is also breaking Olympic records. While it’s tracking far behind the conventional sources, 17% of those surveyed said they’ve watched the 2012 games on streaming video. The number of live streams is now at 45 million, tripling the total available in Beijing.”

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and bonus trainings available anytime from any online device.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Norwine
Follow us on
Visit website