In our work with pharmaceutical companies, we’ve found that as pharmaceutical companies decrease the number of direct sales representatives to cut costs, they create coverage gaps that threaten target reach, frequency and revenue goals
Bethesda, MD (Vocus) February 20, 2008
To examine the current and future use of digital marketing strategies and tools in the pharmaceutical industry, MarketBridge and Pharmaceutical Executive Magazine have teamed to field a study titled ''Digital Marketing in Pharma.''
MarketBridge (http://www.market-bridge.com) is a leading marketing and sales professional services company to the Fortune 500. Pharmaceutical Executive (http://www.pharmexec.com) is the No. 1 publication among pharma industry executives.
''Digital Marketing in Pharma'' explores how much pharmaceutical marketers are deploying digital marketing platforms; how effective those platforms are; and how digital marketing is altering organizations and budgets? A survey covering these topics launches today. Marketing executives in the pharmaceutical industry are invited to take the survey via the following link: http://www.surveymonkey.com/s.aspx?sm=dS2sXgUL7D91IrLLfkuFaQ_3d_3d
Marketers across industries continue to significantly shift resources to digital marketing platforms such as blogs, podcasts, viral videos, social networks, online ads, and more. Anecdotal evidence shows that while top pharmaceutical companies are currently experimenting with these strategies, many have yet to implement full digital marketing programs that drive revenues and cost efficiencies throughout the organization. Data from ''Digital Marketing in Pharma'' will provide a definitive snapshot of where “digital” stands in the marketing mix.
“In our work with pharmaceutical companies, we’ve found that as pharmaceutical companies decrease the number of direct sales representatives to cut costs, they create coverage gaps that threaten target reach, frequency and revenue goals,” said Tim Furey, CEO of MarketBridge. “We’re curious to see how pharma is currently using digital marketing to close these gaps, and what their digital marketing plans are for the future.”
“This study will allow marketers to gauge their own digital marketing efforts against their industry peers,” said Patrick Clinton, Editor-in-Chief of Pharmaceutical Executive. “In addition, since the study is annual we’ll be able to track digital marketing adoption and trends year to year.”
The survey results will be reported in a Q2 issue of Pharmaceutical Executive. A comprehensive Final Report will also be available.
MarketBridge (http://www.market-bridge.com) is a leading provider of integrated Sales and Marketing consulting and managed services to Fortune 500 companies such as Merck, Microsoft, IBM, Philips, and Siemens. MarketBridge helps its clients design, build and manage marketing through sales processes that leverage traditional brand marketing and field sales channels with greater on-line, call center, and database marketing resources.
About Pharmaceutical Executive
Pharmaceutical Executive (http://www.pharmexec.com) provides news and insights about the pharma industry, and how pharma companies should respond with strategy and marketing. Pharmaceutical Executive delivers superior subscribers from the industry’s leading product managers and brand marketing teams, as well as from a broader spectrum of senior executives who affect strategy across the entire pharma value chain.