Publishing Executives Announce New Partnership in Digital Media Consulting

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Expertise in publishing technology, online advertising, and marketing allow a full-service approach for clients seeking growth in new publishing opportunities

Having navigated these challenges, we have developed successful models, metrics, and programs that have enabled clients to see upwards of 150% growth...

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Three senior publishing executives announce the formation of INCITE Partners, LLC (INCITE), a new digital media consulting business. INCITE’s practice leaders will help clients achieve growth in online publishing and content delivery, leveraging their 60+ years of combined experience in technology, online advertising, and marketing.

“Over the years, we’ve seen numerous professional and scholarly societies and publishers struggle with the challenge of transitioning print content to digital delivery while integrating online advertising, marketing, and distribution,” said Zsolt Silberer, Partner & Technical Practice Lead. “Profitable solutions do exist, and we will help our clients find them.”

INCITE is comprised of three partners. Zsolt Silberer serves as the digital architecture and technology lead, bringing 20+ years of experience in online content delivery to the firm. Damon Basch directs the online advertising practice, having successfully transitioned several large traditional sales teams and their advertising portfolios to provide digital solutions. Bonnie Gruber, a seasoned product strategist, leads the marketing, pricing, licensing, and research practice, leveraging 20+ years of experience in the professional publishing industry.

INCITE complements the expertise of its primary partners by leveraging a cloud consulting approach. This model allows INCITE to draw from its extensive network of vertical experts, sharing knowledge and best practices to help clients optimize their content management, development, operation, and commercialization goals.

“Evolving content delivery options, new mobile devices, shifting marketing tactics and pricing models, and new advertising paradigms have created a myriad of complex options for publishers,” said Damon Basch, Partner & Advertising Practice Lead. “Having navigated these challenges, we have developed successful models, metrics, and programs that have enabled clients to see upwards of 150% growth in digital delivery and return on investment in under 24 months.”

About INCITE Partners, LLC.
INCITE is a digital media consulting firm helping publishers and professional societies achieve their online content goals. INCITE provides services across the full spectrum of digital content delivery from analysis, insight, and visioning, and implementation. More information can be found online at http://www.incite-team.com.

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