Global Digital Media Marketing Revenues to Reach US$352 Billion by 2018, According to New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global report on Digital Media Marketing. The global market for Digital Media Marketing is projected to reach US$352 billion by the year 2018, primarily driven by worldwide advertiser transition from traditional media channels to the attractive digital medium, owing to growing popularity of digital based media formats among consumers. Online marketing/advertising is expected to garner increased focus in terms of spending, fostered by a steady shift from offline to online channels and exponential growth in emerging formats such as social, mobile, and online video.

Digital Media Marketing: A Global Strategic Business Report

Follow us on LinkedIn – Over the past few years, the marketing arena worldwide has witnessed a dramatic transformation, with the traditional formats giving way to interactive digital based advertising and marketing methodologies. Presently, the marketplace is gradually moving away from traditional offline based advertising and marketing techniques, with a commensurately rising interest in dynamic online interactive marketing strategies. Indicative of this are the efforts made by various companies to allocate a high percentage of their marketing and advertising budgets for the widely accepted and popular digital channels such as social media, search, mobile and e-mail marketing.

With several advantages like low-cost (as compared to the traditional methods), higher viewer recall retention of digitally displayed messages, consumer-targeting capabilities and sophisticated measurement techniques stacked in its favor, digital medium is turning out to be a force to reckon with in the marketing industry. A sustained transition of advertising from traditional media to the digital medium would ensure continued growth for the digital media marketing market over the coming years. While effective customer engagement is said to be the key reason for many marketers to join the digital bandwagon, cost and efficiency are also regarded as the prime factors for increased adoption of digital media worldwide.

Emerging countries display immense potential to drive future growth for the market, given a relatively quicker migration from traditional channels to digital media in these regions. Although Digital Media Marketing began its journey in the developed markets of North America and Western Europe, it is now relying on the increasingly influential Asia-Pacific countries and a host of other emerging economies for its future growth and sustenance. Growing mobile and broadband penetration, increased requirement for targeted marketing, cost-efficiency along with high degree of measurability of such channels, among other factors, are driving expansion and enhancing the attractiveness of various digital marketing methods and thereby contributing to the growth of the segment in these regions.

Despite the widespread bullish attitude towards digital media, traditional channels still rule the marketing arena and are the tools of choice, as channels such as tradeshows/events and, magazines and trade publications are sustaining their position in the marketing mix of many companies and are attracting significant budget allocations. These mainstays of marketing have not yet lost their sheen and are being used in conjunction with other sophisticated digital channels in marketing campaigns of several brands. This scenario is however expected to change in the future, as the Internet and other digital modes are rapidly surging ahead in popularity, with companies quickly migrating to digital formats for a wider consumer reach.

New-age marketing mediums including Online Marketing, which comprises digital marketing modalities such as SEO, e-mail and banner ads, among others, remains the largest revenue grosser in the digital marketing avenue. While Mobile Marketing has roped in significant attention and has quickly made in-roads into marketing strategies of many brands, other formats such as social media marketing are lagging behind and are in the experimental stage due to lack of familiarity and absence of clear and accurate metrics. However, with rising interest among marketers in implementing these techniques and with availability of standard metrics over time, such forms of marketing are bound to garner increased usage and move beyond the experimental stage, towards wide-scale implementation in the near future.

As stated by the new market research report on Digital Media Marketing, Europe represents the largest regional market worldwide, characterized by high customer acceptance of various mobile and online offerings, with growth being driven by fast-paced technology adoption across various regional markets and expansion of various digital platforms such as social networking, mobile media, e-commerce, and rising smart phone usage. Asia-Pacific represents the fastest growing regional market displaying a CAGR of about 27% through 2018, primarily supported by growing mobile and broadband penetration, increased requirement for targeted marketing and growing interest among marketers in implementing advanced techniques of marketing.

Major players profiled in the report include Acxiom Corporation, Aegis Group Plc, Epsilon, Havas, Interpublic Group of Companies Inc., McCann Worldgroup, Omnicom Group Inc., Publicis Groupe, SapientNitro, ValueClick, Vizion Interactive, Inc., WPP, XCOM Media, Ybrant Digital Ltd., among others.

The research report titled "Digital Media Marketing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, trends, issues, strategic industry activities, service introductions and profiles of major companies worldwide. The report provides market estimates and projections (in US$ Million) for segments including Online Marketing, Mobile Marketing, and Social Marketing across geographic markets comprising the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website