Publishing Industry Experts Help CEO’s Capitalize on the Move to Digital and Mobile Content

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October 26 Panel Event in Washington, DC Focuses on Opportunities to Monetize New Media

As the use of iPads, iPhones, Kindles and other new devices and technologies proliferates among professionals, students and others, the expectations of these users are changing rapidly, said Jeff Livingston, McGraw-Hill Senior Vice President.

Aptara and TiE DC, a global non-profit organization that fosters entrepreneurship, announce “Profiting from Digital Content,” an interactive session featuring publishing industry leaders who will share their respective organizations’ experiences of moving to digital, and discuss new ways to monetize content in today’s super-mobile world. The event is Tuesday, October 26, in Arlington, VA, from 6 pm – 9 pm.

Changing user expectations, catalyzed by the increasing convergence of digital content with mobile technologies is challenging all businesses to adapt– especially those looking for growth. Hosted by TiE, and moderated by Dev Ganesan, Aptara CEO and a former TiE DC President, the evening will feature a lively discussion with executives from McGraw-Hill, Cengage Learning, the American Physical Society, and an ex-publishing executive now working on Wall Street.

“As the use of iPads, iPhones, Kindles and other new devices and technologies proliferates among professionals, students and others, the expectations of these users are changing rapidly,” said Jeff Livingston, McGraw-Hill Senior Vice President. “Having designed winning digital strategies for our organizations, the panel has plenty of insight to share on digital opportunities and challenges. In moving to mobile, there are key business, technology and user considerations that if known upfront, can help companies effectively navigate this dynamic digital content landscape.”

“The reality is that today, every business is a publisher,” said Dev Ganesan, “and needs to deliver relevant and timely content to its employees, customers and partners, how, when and where they want it. This means dynamic digital content delivered through multiple channels – mobile devices, tablets, Web and PCs. No one knows this better than traditional publishers, whose products are 100% content and who have learned how best to cross the digital media divide.”

Event Details

Tuesday, October 26, 2010
6:00-9:00 PM

Top of the Town
1400 N. 14th Street
Arlington, VA 22209

Fee: $35.00, includes dinner

Registration Link: https://s08.123signup.com/servlet/SignUp?PG=1527411182300&P=15274111911421498600

About TiE
TiE DC is a entrepreneurial focused networking organization made up of C-level executives across the DC metro region. Part of TiE Global, the organization enjoys national and international reach into a network of successful entrepreneurs. The TiE DC chapter is organized around five pillars of focus; Emerging Technology, Government Proximity, Expanding Entrepreneurship, Spotlight on India, and Community Service. Monthly programming is organized in support of these areas of focus. For more information visit http://www.tie-dc.org.

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara’s expertise includes eBook creation, content conversion, publishing services and content technology solutions. Founded in 1988 around its unique publishing technical expertise, Aptara is a US-based company with over 4,000 professionals deployed globally and serving leaders in Media and Publishing, Information Services, Professional Services, Manufacturing, Technology, Engineering, Hospitality, Healthcare and Government.

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Megan Prosser

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