Digital Video Recorders (DVRs): A Global Strategic Business Report
San Jose, California (PRWEB) July 19, 2012
Follow us on LinkedIn – Since the technology’s launch more than a decade ago, DVR market has been witnessing strong growth primarily driven by the increasing affordability of the devices. Though the DVR ownership rate was significantly less during the early 2000s, it has picked pace in the past few years driven by declining prices of DVRs that allowed existing pay TV broadcasters to offer subsidies, while new entrants into the pay TV market could offer DVR as an option to attract new customers. Falling prices have also led satellite and cable operators to offer DVRs in bundled form with other services, which contributed to their increasing popularity particularly among households that are traditionally sought after by the advertising community. DVR adoption has also increased in the past few years in view of the growing sales of hard-disk based gaming consoles that feature comprehensive DVR functionality. Operators are also encouraging subscribers to acquire DVRs, due to the high consumer satisfaction offered by the device and its critical role in enhancing user loyalty. However, the ability of DVRs to record popular programs has made it difficult for networks in some markets to launch new programs at peak periods, as viewers at that time are generally engrossed in watching shows that have been recorded earlier. DVR’s popularity has also raised concerns among the advertising community, due to the technology’s adverse impact on overall ad revenues. Alternate entertainment markets such as DVD rentals and sales are also threatened by DVR’s recording capability.
As stated by the new market research report on Digital Video Recorders, the United States represents the single largest market in terms of number of DVR households. DVRs have revolutionized the manner in which in-view video is consumed, with growth registered even during the economic crisis. In fact, the adverse financial scenario has proven to be a blessing in disguise as more and more people were forced to stay at home and thus sought to indulge themselves through various entertainment modes. Asia-Pacific, although holding an edge over other geographies in terms of its vast population base, is characterized by low penetration of DVRs primarily due to its high cost. Also, digital TV competition in most of Asia-Pacific countries is either non-existent or weak, which in turn makes DVRs relatively expensive for most users. Within Asia-Pacific, Australia, Korea, New Zealand, and Singapore are the nations with highest DVR penetration with average of about 35%. On the other hand, countries such as China, India, Indonesia, Thailand, and Philippines have the lowest penetration rates in the range of 5-7%. The number of DVR households in Asia-Pacific is projected to reach 45.5 million by the year 2015.
In the DVR market, brand recognition, content availability, ease of use, pricing, and functionality are the key competitive factors. While TiVo and ReplayTV were among the foremost DVRs to be offered in the commercial market, presently the market also involves the participation of several cable, telecom, and satellite service providers, who either offer the DVR technology on their own, or depend on independent players for the technology. Major players profiled in the report include Arris Group Inc., AT&T Inc., Comcast Corporation, DIRECTV LLC, Echostar Corporation, Kabel Deutschland Holding AG, Motorola Mobility, Time Warner Cable Inc., TiVo Inc., and Verizon Communications Inc., among others.
The research report titled "Digital Video Recorders (DVRs): A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections across geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia Pacific, and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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