DAM is must-do for companies investing more and more in the creation of digital assets, all the way from training videos to on-line advertisements, whether graphic or video.
Concord, MA (PRWEB) January 5, 2010
Earley & Associates, the taxonomy, search and content management consultancy, today announced a free 4-part Webinar series on Digital Asset Management(DAM). This series initiates the fifth year of the highly acclaimed Jumpstart Webinar program. Earley & Associates designs Jumpstarts for both a business and technical audience. As a result, many companies leverage Jumpstarts to mobilize collaboration between business and information professionals.
The upcoming webinars, which start January 14, 2010, address critical success factors for DAM initiatives. Seth Earley, founder of Earley and Associates, spoke recently at several DAM conferences. He says, “DAM is must-do for companies investing more and more in the creation of digital assets, all the way from training videos to on-line advertisements, whether graphic or video. Companies can achieve a competitive advantage by optimizing technology investments in digital asset management.” Seth added, “CIOs and CMOs are increasingly interested in this important area of ECM or enterprise content management.”
The first session (2:00 PM EST, January 14th) covers the Business Case for Digital Asset Management. Speaker, Jeannine Bartlett, Director of Information Management Solutions, says, “Deploying digital asset management systems can have a very tangible and measurable impact on the organization, saving time and money. In this session, we will discuss scenarios for acquiring and deploying DAM tools and approaches for measuring ROI.”
The Jumpstart Webinars now reach over 1000 participants per year. Speaking of the series, one attendee said, “Outstanding format and presenters who provide solid business framework, theoretical foundation, and hands-on experience examples..." Another, said, “Excellent - Great sessions. I always learn something... It is foolish not to attend them."
The DAM Webinars run through February 4th, with additional sessions on creative workflow, digital asset reuse, and software tools. For registration and event details go to Digital Asset Management Webinars.
About Earley & Associates
Earley & Associates, founded in 1994, optimizes the return on information assets through deep expertise in content management, search, and taxonomy. Clients include many leading global organizations, such as The Hartford, Motorola, and American Greetings. Using state-of-the-art solutions to achieve information findability, client companies have increased revenue, reduced costs, and streamlined operations. Headquartered in Concord, Mass., Earley & Associates is a private company with a Fortune 500 client base. For more information please visit our website, http://www.earley.com.