New York, NY (PRWEB) May 14, 2009
Who gives a DAM? At the upcoming DAM NY 2009 event, June 1 and 2 at the Hilton New York at 1335 Avenue of the Americas, Henry Stewart Events is pulling out all stops to ensure that everyone involved in the capture, storage and management of digital assets are in tune with the latest industry developments.
Digital assets are now pervasive across all industries, in all market segments - and these assets need to be stored, searched, retrieved and deployed - easily and efficiently. Effective DAM provides cost savings, improved productivity, consistent brand management and increased revenue, profits and shareholder value.
The line up of briefings and presenters at the DAM NY 2009 event will illustrate the importance of DAM from the user perspective and provide practical best practices from numerous real world case studies.
Dan McGraw, of Seven Dials Media, will show unique examples of innovative DAM strategies. "Digital asset management can unlock the value of an organization. Project and job management can be tied to a digital asset repository, and we've helped our clients realize up to 3x productivity gains," states McGraw. "Regardless of what one thinks about DAM, getting three times more done on an annual basis with minimal staff increase is compelling."
Seth Earley, President of Earley & Associates, and a recognized expert in metadata and taxonomy states, "Organizations can benefit from learning about the tangible business benefits of metadata maturity and taxonomy strategy. For example, tagging digital assets influences search, and a comprehensive taxonomy strategy that is aligned with Search Engine Optimization (SEO) efforts equals measurable results." Earley & Associates, along with Taxonomy Strategies, is conducting a research survey designed to reveal who is receiving these results and how, and to measure industry progress on a Metadata Maturity Model. DAM users and practitioners can register at Metadata Maturity Model Survey to participate in the research and weigh in on the state of the industry. Survey findings will be presented at the conference.
Dr. Damian Saccocio, VP Marketing and Product Marketing at Open Text Digital Media Group states, "With digital asset management becoming a mainstream activity for all organizations, yet still vital to the media industry, Henry Stewart's DAM event in New York City provides a unique opportunity for vendors and customers to come together and discuss the intersection of emerging needs and evolving technology."
Throughout the conference executives from the following companies will share their insight, expertise and personal experience with DAM strategy, procurement and implementation best practices:
Publishers: National Geographic, Hachette Filipacchi, Conde Nast, McGraw-Hill Education, Simon & Shuster, Pearson Education and Penguin Group (a Pearson Company);
Media companies: Nickelodeon, Turner Broadcasting, United Media, NBC Universal, Travel Channel and Fox News;
Educational institutions: NYU and Gallaudet University;
Manufacturers: Boeing and Harley Davidson;
Airlines: Lufthansa; and
Agencies: Arnold Worldwide and Organic, Inc.
An impressive group of sponsors continues to support Henry Stewart DAM NY year after year. 2009 sponsors include Aprimo, Autonomy Virage, Canto, Digimarc Corporation, Digital Media Partners, DPCI, Eastman Kodak, EMC Corporation, GLOBALedit, Mark Logic Corporation, MediaBeacon, Inc., Nstein Technologies Inc., Open Text Digital Media Group, SCC, Telestream, TIBCO Software and Xinet.
To register for New York DAM 2009, visit the Henry Stewart Events website,
DAM New York 2009
About Henry Stewart Events
Now in its sixth year, The New York DAM 2009 event is produced by Henry Stewart Events, the only provider of dedicated briefings on Digital Asset Management (DAM) in Los Angeles, New York, Chicago, Atlanta, Toronto, London and Continental Europe.
Attended by more than 200 delegates and sponsors, the NY DAM 2009 event is the premier briefing and networking event for experienced DAM managers and those new to the implementation of DAM. Attendees will benefit from the experience of industry experts and other DAM managers on all the important issues, supported by case studies of real world performance - all from the user's perspective.
CameronWeeks Public Relations