ProtectCell Announces Avanquest Software Will Provide New Mobile Security Benefit for ProtectCell Membership Plans

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The New Benefit, Digital Leash, Lets ProtectCell Back Up Members’ Contacts, While Members Can Lock, Locate and Wipe Their Lost or Stolen Devices Clean.

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“We see this as an opportunity to offer another valuable, differentiated service to our independent wireless dealers, and it gives their customers another reason to do business with them,” says Scott McLaren, President and Chief Marketing Officer.

ProtectCell, a company that safeguards consumers’ wireless lifestyles, announced today that Avanquest Software (EPA:AVQ), a leading developer of consumer and OEM software for mobile devices, will provide ProtectCell members a valuable new benefit.

Avanquest’s cloud-based services will immediately extend ProtectCell’s current offering by giving members whose devices are lost or stolen the ability to lock and locate the device and to wipe all the data off it if they choose. Additionally, consumers can back up the contacts on their device to the cloud so they can restore it or move it to another device. Digital Leash is valued at $29 a year and is included with the purchase of a ProtectCell Membership Plan. The other benefits included in the plans are: ID Rescue, an identity theft consultation and restoration service, Fast Device Delivery, Device Buyback and an online Rewards Mall.

ProtectCell members can upgrade to Digital Leash Plus which also lets ProtectCell back up members’ texts and photos. In addition, it allows them the ability to post to as many social networking sites as they want at one time in addition to importing contacts from these sites.

More than 2,800 mobile devices are covered, including iPhones and Android-powered devices, BlackBerrys, Windows phones as well as Symbian and J2ME devices. Digital Leash and Digital Leash Plus will be offered at ProtectCell’s more than 3,000 independent wireless dealers in the U.S.

Capabilities expected to be added in the months ahead include advanced tools for data migration, security against virus and malware attacks, safeguards against distracted driving and multiple levels of child safety, including geo-location, geo-fencing, call blocking and real-time parental controls.

“Avanquest has developed a comprehensive approach to mobile security that really fits our needs,” says Scott McLaren, President and Chief Marketing Officer at ProtectCell. “We see this as an opportunity to offer another valuable, differentiated service to our independent wireless dealers, and it gives their customers another reason to do business with them. We look forward to working with Avanquest in developing additional innovative services for the mobile security market.”

“We are excited that ProtectCell has selected Avanquest’s new cloud-based mobile security suites to enable them to deliver an all-in-one solution to their large national dealer network," said Brian Yarosh, head of Avanquest’s North American OEM division.

About ProtectCell
ProtectCell safeguards consumers’ wireless lifestyles by offering valuable benefits and protection compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers. For more information, please visit

About Avanquest Software
Avanquest Software (ISIN FR0004026714) is a world leader in developing innovative, high-quality software that creates added value for customers’ products and services. Offering a large range of feature-rich and customized solutions, Avanquest’s OEM division enables operators to generate more revenues from their networks and brings added value to connected and mobile devices, such as laptops, Smartphone and tablets. Avanquest Software has been listed on Euronext since 1996. For any additional information, visit or


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Jennifer Roberts, Marketing Manager
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