Netx Selected by Red Roof to Launch and Manage Affiliate Marketing Program

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Leading performance marketing agency set to launch and manage Red Roof’s affiliate marketing initiatives

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We are excited to work with Netx and are confident that this partnership will expand and optimize our affiliate marketing efforts - Marina MacDonald, SVP Sales and Marketing, Red Roof

Netx, a digital marketing agency based in New York City, announced today that Red Roof®, a leader in the economy hotel segment, has selected them to create and manage their new affiliate marketing program.

Affiliates can earn commissions starting at 3% on all completed hotel stays. “Red Roof is at the top of the economy hotel segment and Netx looks forward to helping Red Roof achieve this distinction in the affiliate space as well” notes Netx Director of Affiliate Marketing, Sal Conca.

“We are excited to work with Netx on this new marketing initiative,” says Marina MacDonald, SVP Sales and Marketing, Red Roof. “We are confident that this partnership will expand and optimize our affiliate marketing efforts.”

Red Roof opened their first hotel in Columbus, Ohio in 1973. The company was founded on the philosophy of providing guests the greatest value without giving up quality. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price, Nice Place. Nice Price.™ - is what every guest can expect when they stay at Red Roof. Netx is honored to add Red Roof to its roster of clients that includes other top brands such as Audible.com, Condé Nast, Hot Topic, Ice.com, and Total Gym.

The Red Roof affiliate program is now live in Commission Junction. Affiliate partners are encouraged to contact Media Manager, Noelle Huter about advertising opportunities by sending an email to RedRoof@Netx.com. Netx is committed to providing their affiliates with top quality service.
About Netx
Netx is a results-obsessed digital marketing agency based in New York City. Founded in 2001, Netx is an established leader in the area of performance marketing. Via strategic implementation of search, affiliate, display and mobile marketing, we help leading consumer brands develop profitable and sustainable customer acquisition programs. Current clients include Nickelodeon, Audible.com, Dick's Sporting Goods, Condé Nast and Red Roof Inn, among others. For more information visit: Netx.com
About Red Roof®
Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort. Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain. Red Roof guests consistently see the brand excelling in expectation and quality in both product and price, Nice Place. Nice Price.™ - is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees – One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price™ advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit RedRoof.com.

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Peter Figueredo
Netx
(212) 981-2700
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Noelle Huter
Netx
(212) 981-2700 207
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