Digital Media Arts College Debuts New Campus for Future Digital Arts Workforce

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Digital Media Arts College (DMAC), based in Boca Raton, Florida, has moved into a larger new campus furnished with industry-standard equipment for Graphic Design and Computer Animation students. With the recent passage of new tax incentives for film, TV, and digital media companies that do business in Florida, DMAC is poised to supply the industry with BFA and MFA graduates already familiar with professional tools and techniques.

During this demonstration inside DMAC's Motion Capture Studio, the physical movements of a volunteer wearing a marker-clad black jumpsuit are digitally recorded. At right is DMAC's green wall, used in chroma key compositing.

In addition to more classroom space, the new building gives students the opportunity to work with the same caliber of equipment and software they will use in the digital arts industry upon graduation.

South Florida’s Digital Media Arts College has a new home: a 33,000-square-foot building equipped with industry-standard tools for digital graphic design and animation production. In addition to more classroom space, the new building gives students the opportunity to work with the same caliber of equipment and software they will use in the digital arts industry upon graduation.

Digital Media Arts College (DMAC), based in Boca Raton, Florida, is focused solely on training in the digital arts. It offers degree programs in Graphic Design (with a concentration in Advertising Design as an option), Computer Animation, and Special Effects Animation. Classes are taught by industry professionals in a studio-like setting, creating an atmosphere that stimulates creativity and encourages cross-pollination of ideas.

“DMAC is at a pivotal point in its history,” said President Vicki L. Strunk, PhD. “With our rigorous curriculum and nurturing learning environment, along with inspiration provided by the surrounding art community, our new campus here in Boca Raton gives us the physical structure to better support our faculty and students in their pursuit of excellence. “

The new campus includes round-the-clock computer labs that are regularly updated with software and hardware standard to the computer animation and graphic design industries; a fully featured art studio; professional video equipment; a ProTools-equipped recording studio; Motion Capture and Facial Capture capability; a chroma key wall; and a laptop Help Desk with certified on-site repair specialists. The building also contains a library, a student lounge, a gallery, and a graffiti wall for spontaneous self-expression.

“The caring and creativity of our students, faculty and staff make DMAC such a special place,” said Executive Vice President David Murvin. “Our new campus should serve as a source of pride for them as it more aptly represents our culture and quality of work.”

Regional employment opportunities for DMAC graduates are expected to increase with the recent passage of Senate Bill 1752 in the Florida legislature. The bill, which Gov. Charlie Crist plans to sign into law, calls for $242 million in tax credits over the next few years for production companies who choose Florida for their film, TV and digital media projects.

“Our move to the new campus marks a point from which to look forward,” said Murvin. “There are so many exciting moments ahead of us here.”

About Digital Media Arts College
Digital Media Arts College (DMAC) is a private, accredited arts college in the heart of South Florida offering specialized Bachelor of Fine Arts degrees in Computer Animation and Graphic Design (with a concentration in Advertising Design option) as well as Master of Fine Arts degrees in Special Effects Animation and Graphic Design. Founded in 2001, the college provides its students a multitude of opportunities to express their creativity while developing artistic fundamentals and learning current technological standards. The campus is located at 5400 Broken Sound Boulevard in Boca Raton, Florida.

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Corey Ganzman
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