An excellent example of how gamification can deliver direct business value.
London, England (PRWEB UK) 22 May 2013
At the Ovum Industries Conference 2013 last week, DigitalMR - an online market research specialist - was announced as the winner of the ‘On The Radar’ award for ‘Best Implementation of Enterprise Gamification’ through the use of its ‘eCommunities’ platform.
Gamification is ‘the use of game thinking and game mechanics (such as digital badges, points, achievements) in a non-game context in order to engage users and solve problems.’
eCommunities uses gamification to enhance its private online communities experience for improved online market research and co-creation.
Carter Lusher -Research Fellow & Ovum’s Chief Analyst for gamification- who also presented this award had this to say about eCommunities is: ‘an excellent example of how gamification can deliver direct business value. e.g. reduced member attrition from 30% to 3-5% and thus reduced costs. The project has provided valuable business insights into the relative importance of intrinsic and extrinsic motivation. Although an external customer-facing scenario, there are useful insights to be gained for internal applications as well.’
Another reason for winning this award was that Ovum was immensely impressed with the fact that the eCommunities platform is completely built in-house. Pictured on the right is Christos Aniftos - Digital Systems Director and creator of the eCommunities platform said ‘this is a great honour and a confirmation that we are on the right track with our software platforms; the fact that DigitalMR is an early-stage company makes the win of this award even more significant for us’.
Accepting this award on behalf of DigitalMR was online Research Director Ivana Mujic who said: ‘eCommunities has been a very helpful platform in our efforts to extract consumer insights for our clients.'
Other winners of the night included Pearson - the parent company of The Financial Times and Penguin - and Desire2learn.
Michalis A. Michael
Tel: +44 203 176 6800
DigitalMR understands what people think and feel when they share views online. It is a specialist company which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and private online communities to enhance its business consulting approach.
DigitalMR has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and CEO, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland, Italy, the US and Turkey.