Latest Social Media Research blog from DigitalMR: New Online Qualitative Tools Are Changing the Way We Conduct Research

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Advances in technology and use of social media will be a game changer for online qualitative research, according to latest blog from social media research specialist DigitalMR. New techniques are available to enhance research, co-creation and brand advocacy among participants.

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these disruptive innovations, will allow users to get consumer insights faster and at lower cost. Many organisations are unaware of the full range of options open to them.

Online qualitative provides a range of new research opportunities according latest blog by social market research specialist DigitalMR. Traditionally, qualitative research has been largely conducted through focus groups and in depth interviews with individuals. These techniques have formed a vital part of the market researcher’s tool kit as they are able to delve deeper and ask more searching questions than standard quantitative techniques.

But they are not without drawbacks: especially in terms of transcribing interview responses and organising groups of people to be in specific locations at a specific time.

However, the proliferation in use of social media, coupled with the uptake of new technology, has led to the development of new and exciting online qualitative techniques which can be used not only for research, but also for co-creation and building brand advocacy among participants.

DigitalMR founder and MD Michalis Michael comments “these disruptive innovations, will allow users to get consumer insights faster and at lower cost. Many organisations are unaware of the full range of options open to them”.

To shed light on some of the latest techniques, DigitalMR’s latest blog explores how these tools can improve online research, co-creation and branding. It covers:

  •     Online chat groups
  •     In depth interviews, pairs and triads
  •     Forum/Bulletin Board Discussion
  •     Online ethnography, video/photo diaries
  •     Online stimuli evaluation

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For more information:
Michalis A. Michael
mmichael(at)digital-mr(dot)com
tel: +44 751 571 0370
http://www.digital-mr.com

About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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Michalis A. Michael
Digital MR
+44 751 571 0370
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