Digital Publishing: New Opportunity for Online Entrepreneurs or Latest Fad? New Study Reveals Surprising Facts

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Report exposes best tools and benefits of digital publishing for online entrepreneurs.

New report examines how 1027 online entrepreneurs use digital publishing

...it's definitely early in the game and a tremendous opportunity to leverage digital publishing in any niche.

A surprising 86% of online entrepreneurs plan to publish a digital book in the next six months, according to findings from the newly released 2012 Digital Publishing Industry Report: How Online Marketers Are Using Digital Publishing to Grow Their Businesses.

"Digital publishing represents an unprecedented opportunity for online marketers to both promote and grow their businesses,' says report co-author Dr. Ellen Britt and co-founder with Denise Wakeman of The Future of Ink. "Plus, the really eye-opening thing is even though online entrepreneurs place a high value on digital publishing, the majority have little or no experience with actually publishing in digital format."

That's not stopping online business owners from jumping on the digital publishing bandwagon; with consultants, coaches, speakers, trainers, sales people and even artists expressing intense interest in this new form of publishing. 2011 saw an explosion of ebook sales, which rose an astounding 117% for publishers who report data to the Association of American Publishers. In the U.S. alone, 70 million avid readers buy 10 or more books, paper or electronic, each year.

Denise Wakeman, puts it this way, "Seems everywhere I turn online these days, the hot topic is digital publishing: ebooks, ibooks, Kindle books, video magazines, podcasts, you name it. Whether you call it content marketing or self-publishing, digital or multi-media publishing…this is rapidly becoming the important element for every business to consider including in their marketing strategy."

Even for seasoned marketing professionals, digital publishing is a fresh, new opportunity, And it's not only for young entrepreneurs who are just starting out. Among the 1000 plus online marketers surveyed, 56% indicated they did not yet have a digital book published, with most participants (83%) between 40 to 69 years of age. "This should be extremely encouraging to all online entrepreneurs," says Britt, "as it's definitely early in the game, with an essentially level playing field and a tremendous opportunity to leverage digital publishing in any niche."

The big questions online marketers most want answered about using digital publishing in their businesses are also addressed in the extensive report. Information on how to get started and is there really money to be made were among the top questions asked.

The leading benefits enjoyed by online marketers included:

#1 - Generating business exposure (39%)
#2 - Getting an increase in subscribers and opt-ins (23%)
#3 - Generating qualified leads (15%)

The report also examines the publishing platforms used my online marketers. "It's not surprising that Amazon wins as the platform of choice," says Britt, "and but it's a bit surprising to see just how far they outpaced the other players."

Filled with color charts and industry information, the report provides valuable, easy to digest insights for online entrepreneurs.

Download a free copy of the report at:
http://thefutureofink.com/digital-publishing-industry-report-2012

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Ellen Britt, PA, Ed.D.
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