First ever Digital Shoreditch Festival unleashes over 40 cutting-edge events from 3rd to 7th of May

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London, Shoreditch: Over 200 digital studios and companies will take part in 40 events between 3rd to 7th May in the first ever Digital Shoreditch festival. Digital Shoreditch Festival celebrates the world-class talent and diversity thriving in the heart of the East London’s creative digital community.

Digital Shoreditch Grafitti Logo

The Digital Shoreditch festival showcases the outstanding creativity thriving in the area and opens up the debate on the impact and importance of digital technologies across a wide cross-section of industries. The aim is to nurture and connect the digital community, and position Shoreditch firmly at the heart of digital innovation.

There is something for everybody including digital creatives, families and even the less tech-savvy.

Some highlights of the week include:

Open studios & workshops :
The best of Shoreditch will be throwing open their doors to the public. Make the most of this unique opportunity to experience the latest innovations in creative tech, design, film, games, and meet the Shoreditch creatives that make it all happen.

The Digital Shoreditch Summit :
This climax of the festival brings together the Brains, the Creatives and the Visionaries behind the vibrant Digital Shoreditch economy. The Technology Strategy Board will open the £1 million Launchpad competition. The summit will also explore the key issues driving the digital economy. This unique gathering of talent will set the manifesto for our Digital Shoreditch community going forwards.

Digital Shoreditch Closing Party :
A gathering to celebrate the week, with music from Super Best Friends Club, DJ Jigsaw, Stereo Addiction, and The Hoodlums.

The Family Day:
An interactive exhibition on Saturday 7th May to engage and inspire children and families, with fun digital installations, games and artworks from local creatives, companies and studios.

Further details of the schedule of events can be found at http://digitalshoreditch.com/events

Kam Star, CEO of PlayGen and festival founder, said, ‘This week-long festival is only the start. Digital Shoreditch is a collective movement built on the amazing talent and flair of our community that will establish Shoreditch as the world’s number one destination for digital creativity.’

ENDS -

Notes to editors:
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Digital Shoreditch is a festival celebrating outstanding creativity, from 3rd-7th May 2011. Shoreditch will be transformed into a digital playground with late-night parties, open studios, eye-catching displays, gigs, conferences, workshops, real-world interactive installations, and augmented reality games. However, it is not just about ‘the event’. As an ongoing enterprise, Digital Shoreditch will nurture and support an extensive community through ongoing online and offline platforms, including monthly meetups.

See http://digitalshoreditch.com

To apply for media credentials, please email emily@digitalshoreditch.com

For more information Digital Shoreditch contact:

Emily Memarzia
Media Relations

020 7749 3742 or 07889 336 153
emily@digitalshoreditch.com

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PlayGen is the UK’s leading gamification and serious games development studio.
Developing playful solutions to engage and educate players, influence their behaviour and inspire action. PlayGen make games designed to make players happier, smarter, better informed, healthier, more creative, more confident and better connected. The audience includes children, young adults, parents, professionals, targeted consumers and citizens. More information at http://playgen.com/

For more information on PlayGen contact:

Annah Hutchings

0800 530 0136 or 07572 446 341
annah@playgen.com
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The Technology Strategy Board is a business-led government body which works to create economic growth by ensuring that the UK is a global leader in innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit: Technology Strategy Board website

The Tech City Launchpad competition was announced on 4th April 2011 by Universities and Science Minister David Willetts and the Technology Strategy Board. The Competition will be opened on May 6th, the Digital Shoreditch Festival Summit day.

For more information on the Technology Strategy Board contact:
Claire Cunningham
Media Relations Manager
01793 442901 or 07554 115745
claire.cunningham@tsb.gov.uk

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Emily Memarzia
Digital Shoreditch
(078) 893-3615 x3
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