MarketReach partners with Digital Space to exploit growing power of print-to-mobile technologies and cross-media marketing

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• Digital Space provide MarketReach customers with ability to integrate mobile with traditional direct mail and cross-media campaigns. • Digital Space’s proven approach to direct response marketing, utilising print-to-mobile technologies and specific “call to action” based techniques enable brands and advertisers to create additional value and an increased ROI from direct mail.

Digital Space, a leading cross-media marketing specialist with significant print-to-mobile expertise are delighted to announce that Royal Mail’s new initiative, MarketReach, has contracted with them to work in partnership to provide innovative interactive mobile system for direct response marketing to clients.

MarketReach provides advertisers and agencies with the expertise and skills needed to add a real element to marketing campaigns which are becoming increasingly digital-led. MarketReach provides the range of expertise, from planning to creative and design solutions through to print, delivery and response evaluation.

MarketReach customers can now create incremental ROI and value from their mail by utilising the Digital Space App which identifies triggers in print, audio and video and enables clear and measurable calls to action from marketing materials, these tools allow customers to instantly buy, access social networking, find the nearest store/dealership, obtain a quotation, view more product information and multi-media content and ultimately engage with a direct mail sender like never before.

Digital Space Director Alex McIntosh said, “We are really excited to be involved in the Royal Mail’s new initiative and firmly believe that our ability to blend strategic insight, technical experience and commercial know-how will help to bridge the gap between the physical and digital environments. This can help customers to maximize the opportunity that mail solutions provide and help to increase incremental ROI from their campaigns”.

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About Digital Space

http://www.digitalspace.co.uk

Digital Space is a leading marketing organisation who are interactive “print-to-mobile” specialists with a depth of expertise in print, media of all forms, marketing and mobile technology. Digital Space work with publishers, brands and agencies to make media fully interactive, far more engaging and deliver value added services to consumers through their mobile phone, via our Digital Space App and through cross-media systems.

As an organisation involved across all formats of content and marketing, Digital Space enables consumers to access a world of new experiences from movie clips and audio content to booking forms, shopping opportunities, time specific information and social media in an instant and from physical products such as direct mail.

Contacts:

Adrian Fleming
Tel: 00 44 1604 646 455
Adrian.fleming(at)digitalspace.co.uk

Alex McIntosh         
Tel: 00 44 8443 267 482
Alex.mcintoah(at)digitalspace.co.uk

James McIntosh
Tel: 00 44 8443 267 484
James.mcintosh(at)digitalspace.co.uk

About MarketReach

http://www.marketreach.co.uk

Royal Mail has launched a major new initiative, MarketReach, to provide companies and their agencies with a full suite of mail campaign solutions to grow their businesses. As part of the strategy, Royal Mail are developing their marketing mail and parcels propositions to contribute to the future success of a financially stable, diversified Royal Mail Group. Together marketing mail and parcels now account for 60 per cent of Royal Mail Group revenues (excluding Post Office Ltd).

Targeted addressed and unaddressed marketing mail already accounts for around £1.1 billion of Royal Mail’s revenues. By working across the value chain, Royal Mail aims to increase its share of the £16 billion advertising market. Mail is a proven way for businesses to reach out to customers in a way that other forms of advertising cannot and the return on investment for mail campaigns has increased in recent years to more than £3 for every £1* spent and matches that achieved by digital (Source: OMD Brand Science 2010).

MarketReach will provide advertisers and agencies with the expertise and skills needed to add a real element to marketing campaigns which are becoming increasingly digital-led. MarketReach provides the range of expertise, from planning to creative and design solutions through to print, delivery and response evaluation.

For further information contact:
James Eadie, Director of Products and Services PR, Royal Mail Group
020 7250 2468
07850 757271
james.r.eadie(at)royalmail.com

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James McIntosh

08443 267484
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