International Speedway Corp. and Digitaria Launch New Web Site to Help Daytona 500 Fans 'Feel the Experience' of Racing's Biggest Event

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DaytonaInternationalSpeedway.com Delivers Exclusive Content and Information for Fans Going to the Race

Daytona International Speedway

We're excited to launch this new online resource for our race fans

Digitaria Sports, a division of Digitaria, a leading digital marketing and technology firm, and International Speedway Corp. (Nasdaq: ISCA) (OTC Bulletin Board: ISCB) ("ISC"), a leading promoter of motorsports activities, today announced the launch of a new online destination and resource for race fans at Daytona International Speedway.

The new site at DaytonaInternationalSpeedway.com contains all the information race fans need to enjoy the Daytona 500, scheduled for Sunday, Feb. 15. The site is aimed at helping fans both 'feel the experience' of NASCAR's biggest event, as well as provide a valuable resource. The site features extensive online video and multimedia content, exclusive news and information, driver features, camping and parking information, seating charts, the ability to buy tickets, and much more.

"We're excited to launch this new online resource for our race fans," said Daytona International Speedway President Robin Braig. "Daytona 500 fans will be able to get all the news and information they need, whether they're going to the race, or just watching from home. In addition, the site is a must-see destination in advance of our other prestigious events such as the Daytona 200 Week By Honda and the Coke Zero 400 Weekend Powered By Coca-Cola."

The new Daytona International Speedway site is the first of 12 new track sites that [Digitaria is building for ISC as part of long-term digital strategy designed to engage fans and generate more incremental sales. Each track site will serve as a year-round resource for all racing events held at that venue.

"Our goal for each of these sites is to help recreate the unique experience on the track, as well as provide an ongoing resource for race fans," said John Van Spyk, general manager of [Digitaria Sports, which caters exclusively to sports organizations worldwide. "We are proud to work with the ISC and look forward to seeing fans enjoy these new sites."

About Digitaria:
Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.

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