When direct mail speaks to veterans, using grammatical copywriting and sound arguments, the veteran will read the offer and give it consideration.
(PRWEB) September 30, 2011
Tom Emmerson, VP of Sales and Operations at Premier Advantage Marketing, is quoted in Deliver magazine's Demo Graphics: Marketing to a Military Veteran. "Even in the midst of today's digital age and web-dependent world, direct mail is the primary marketing channel to reach veterans," states Emmerson. He concludes by saying, "The old-fashioned strengths of direct mail speak loud and clear to veterans.
Today's marketplace is customer-driven. This is vastly different from the former product-driven marketplace when segmentation was not a vital marketing component. In marketing to veterans, it's critical to understand their fundamental needs, values, icons and historical experiences that create characteristics that stay with them the rest of their lives. Understanding what drives veterans to buy helps in developing an effective direct mail marketing strategy.
Direct mail is visual, it's narrative, and it's tangible. Veterans are willing to spend money to enjoy life, but they are cautious when making buying decisions. Veterans want to do business with those they can have a personal relationship with, those they see as friends. A personalized, physical piece of mail lends itself to building a reputation and creating a personal relationship.
Veterans are a transitional, highly literate and considerate group of consumers. When direct mail speaks to veterans, using grammatical copywriting and sound arguments, the veteran will read the offer and give it consideration. A direct mail piece highlighting the veteran's entitlement to government benefits speaks the language of the veteran. The veteran will hold on to the direct mail and when the time is right, they will make contact.
Premier Advantage Marketing leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.
Premier Advantage Marketing is a division of Budco, a leading fulfillment and direct marketing company established in 1982. Budco helps a wide variety of Fortune 500 companies build strong relationships with their key business and audiences. Premier Advantage Marketing shares Budco’s vision and values. They believe results begin with meaningful two-way communication ultimately shaping a business relationship and producing end-to-end solutions delivering results…reducing cost, increasing revenue, increasing customer satisfaction and increasing speed to market.