Direct mail marketing should be used to contact, sell and successfully retain new customers.
Indianapolis, IN (PRWEB) October 28, 2011
Tom Emmerson, VP of Sales and Operations at Premier Advantage Marketing, was recently published in Scotsman Guide magazine’s tools & tips section, October 2011 issue. The article discusses the usability of direct mail marketing for ongoing, continuous communication with applicants. “Mortgage originators and brokers know that their client base is what keeps their businesses going,” says Emmerson. “Cultivating that client base and maintaining contact with prospective, current and past customers is their key to success.”
Mortgage professionals know the importance of keeping in touch with clients from the prospecting stage through post-closing. Premier Advantage Marketing knows the key marketing ingredient to customer contact is value-packed direct mail. Having recently attended the MBA’s Annual Convention & Expo, Emmerson agrees driving change will increase the mortgage industry’s ability to focus on new products and programs to help more homeowners.
It’s expected that 1.8 million homeowners will take advantage of the new and improved benefits of the Home Affordable Refinance Program (HARP) to be available November 15, 2011. Direct marketing will enable lenders to reach the greatest number of potential clients. “It’s critical for mortgage lenders to have a marketing strategy in place for these homeowners,” Emmerson states. “Direct mail marketing should be used to contact, sell and successfully retain new customers."
Premier Advantage Marketing leads the way in managing and executing strategic mail campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.
Premier Advantage Marketing is a division of Budco, a leading fulfillment and direct marketing company established in 1982. Budco helps a wide variety of Fortune 500 companies build strong relationships with their key business and audiences. Premier Advantage Marketing shares Budco’s vision and values. They believe results begin with meaningful two-way communication ultimately shaping a business relationship and producing end-to-end solutions delivering results…reducing cost, increasing revenue, increasing customer satisfaction and increasing speed to market.
Premier Advantage Marketing clients get the resources of a big corporation with the fast turnaround time and one-on-one attention of a small business. Whether the goal is to sell more products, build stronger relationships, or feature new services, direct mail helps achieve these goals. Learn more about direct mail and marketing strategies at Premier’s direct marketing blog at directmailmarketing101.com.