PRWeb Announces New Analytics Capabilities to Help Track Online Visibility of Press Releases

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PRWeb's new analytics provide enhanced opportunity for users to track the visibility of their press release, visualize the geographic location of their readers using a Google Maps "Mashup," benchmark their results and improve the effectiveness of their news release distribution via

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With the new Visibility Statistics, PRWeb customers will be able to track and optimize their press releases for maximum impact.

PRWeb, a leading online press release distribution newswire and a Vocus (NASDAQ:VOCS) company, has announced new analytics tools to provide PRWeb customers with the ability to track the online visibility and reach of press releases distributed through its service.

"Organizations of all sizes are constantly looking for ways to improve the visibility of their press releases," said Al Castle, PRWeb's Chief Information Officer. "With the new Visibility Statistics, PRWeb customers will be able to track and optimize their press releases for maximum impact."

Available with all press release levels, the new Visibility Statistics allow customers to:

  • Track the impressions of a press release over time
  • Determine the number of people who read a press release over time
  • Benchmark the visibility of their press release against other press releases within an industry category
  • Compare the impact of their releases to other releases they have sent
  • Evaluate how different features affected the visibility of their news release

Users who choose the recently introduced Media Visibility press release distribution package will also have access to Advanced Analytics, which includes a report wizard that allows users to easily create analytics reports in a variety of formats as well as a "mash-up" feature that displays the geographic location of your readers on a Google Map.

About PRWeb
PRWeb, the Online Visibility Company, is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution.

PRWeb, located in Ferndale, Wash., is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,700 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD, with offices in North America, Europe, and Asia. For more information please visit or call 800-345-5572.

This release contains "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Press Contacts:
Kathy Sheehan, Managing Editor

Robin Lane, Director of Public Relations
Vocus, Inc.

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