The Global Rise of Digital Marketing
Salisbury, MD (PRWEB) June 5, 2009
Data Services, Inc, has announced its participation as an exhibitor at DM Days New York 2009.
"As a member of the Direct Marketing community for over 40 years, we are proud to once again participate in Direct Marketing Days NY," said Data Services President Jerry Messer. "DM Days provides a venue for us to showcase our industry-leading global data quality solutions to direct marketers from a variety of industrial verticals. We look forward to the opportunity to inform this audience on how our data quality and enhancement solutions can increase marketing efficiencies and, thereby, reduce costs and improve ROI."
Messer continued: "This year's conference theme: 'A Seamless Blend of the Best of New and Traditional Marketing', conveys the continual integration of interactive and social medias and the change in what marketers now view as their 'traditional' marketing mix. While many of our clients have adjusted marketing budgets due to cost concerns, the vast majority still regard direct mail as their most effective tool in acquiring new customers. The migration to email has reduced direct mail volume by as much as 30% and the smart marketers are the ones that see the current direct mail climate as a great opportunity to stand out and be noticed by their target audience like never before."
"We offer today's direct marketer a variety of direct marketing solutions to mail intelligently and limit costs as they develop their customer database. For example, our worldwide Merge/Purge Service allows marketers to suppress current customers and duplicate records from new acquisition mailing files."
Messer noted the ongoing popularity of Data Services' Free Data Test, which enables publishers, catalogers and other direct marketers to supply a sample from their postal address file and receive an insightful summary highlighting the bad/undeliverable and duplicate data that can be eliminated to achieve greater postal efficiencies and increase ROI on both B-to-B and B-to-C programs mailing to the US, Canada, and/or other international markets.
"The free data test is very popular among new clients who may be unfamiliar with address hygiene because it takes the guess-work out of the decision of whether or not to utilize international data processing tools. They can see first-hand how a global data processing solution can improve their data quality, add value to their customer base, and actually work out as a means to substantial cost-savings over the long term."
With tracks such as: "The Global Rise of Digital Marketing" and a Keynote from LinkedIn's Vice President of Corporate Solutions, Messer observed that DM Days 2009 continues its tradition of relevance as it addresses two critical trends: Social Networking and Going Global. "This year's conference offers several informative and educational tracks for both new and veteran marketers. The internet and growing embrace of social networks globally, as well as better global address hygiene tools, and more tightly integrated postal logistics services have rapidly advanced global direct mail and ecommerce."
"Data Services reduces costs for production, materials and postage by intelligent application of our advanced U.S., Canadian and International address hygiene solutions that dramatically reduce bad and undeliverable addresses. This increases efficiencies when cost-savings is paramount. Also, we supply NCOA processing solutions that meet the recent USPS requirements changes."
About DMA Days 2009: DM Days New York (http://www.dmdays.com) is a premier event for marketers. Featuring a seamless blend of the best in new and traditional marketing, DM Days New York is The place to learn about new directions in the marketing community and leading-edge strategies and techniques from experts on the cusp of innovative marketing. DM Days New York 2009 will be held June 16th through 18th at the Jacob K. Javits Convention Center in New York City.
About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Data Enhancement & Appending, Email Broadcasting Services and Online list count and rental fulfillment tools and will exhibit at booth 550 during DM Days New York (http://www.dmdays.com) in New York June 16th through 18th.
Data Services, Inc.