RSS Industry Roundtable to Be Held in San Francisco in Conjunction with Annual DMA Conference

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Hosted by Pheedo, PRWeb, SilverPop and SimpleFeed, the discussion will focus on the impact and potential of RSS for online direct marketing.

The RSS Roundtable events are a great opportunity for the industry's leaders to gather together and exchange their knowledge and experiences

The fourth RSS Roundtable, a forum that brings together RSS industry thought leaders to discuss the state of RSS marketing and publishing and the future of the technology, will be held in San Francisco on Tuesday, October 17, in conjunction with the Direct Marketing Association (DMA) Annual Conference and Exhibition. Lee Odden, president and founder of TopRank Online Marketing, will join a panel of experts including executives from Pheedo and event co-hosts PRWeb, SilverPop, and SimpleFeed.

The theme for the evening will be “dmRSS” – using RSS as a direct marketing tool. The conversation will focus on key issues driving business adoption of RSS and explore how direct marketers can use RSS to drive sales. The event will also serve as a vehicle for industry partners to discuss challenges and viable solutions and achieve a mutual understanding of goals and objectives for dmRSS.

Attendees will include individuals from within the RSS and marketing industries including RSS manufacturers, marketers, service providers, and end-users. The most recent RSS Roundtable was held in New York with over forty people in attendance. Past dinners were attended by firms including DoubleClick, Yahoo! and Microsoft.

Topics to be discussed will include:

  •     Is it the right time for direct marketers to pay attention to RSS?
  •     Understanding where RSS and email fit together
  •     How to leverage current content and assets to take advantage of RSS
  •     How to use RSS as an alternative to search marketing during the holiday season

“The RSS Roundtable events are a great opportunity for the industry’s leaders to gather together and exchange their knowledge and experiences,” said Bill Flitter, founder and VP of marketing of lead event sponsor Pheedo, a pioneering company in RSS marketing. “New developments in the industry, such as the release of Internet Explorer 7, will undoubtedly result in a significant rise in RSS adoption in the coming months, making the timing of this event all the more important.”

“RSS and syndication present significant opportunities for marketing and public relations, yet a lot of the best knowledge is untapped,” said Lee Odden president and founder of TopRank Online Marketing. “I am looking forward to this event to collaborate and synergize with some of the leading people in the industry working with RSS for marketing.”

The event will take place at 6:00 PM, Tuesday, October 17 near the DMA Conference. The location details will be sent to interested parties. To participate in the RSS Roundtable, or be involved in future events, please contact Bill Flitter at bill(at) with your name, contact information and company affiliation.

About Pheedo

Pheedo is the leading provider of RSS marketing solutions. Pheedo operates the premier feed advertising network and the company's suite of tools simplify the process of creating, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes rely on Pheedo to create and manage successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit


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