DirectBuy Opens Members-Only Showroom in Fresno

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DirectBuy's low-cost alternative to retail is a one-stop shopping destination for consumers furnishing, remodeling or building a new home.

DirectBuy of Fresno will set itself apart from traditional retailers by providing consumers with a low-cost, 'one-stop shopping' destination wherein they can furnish, build or renovate their home

DirectBuy, the leading members-only showroom and home design center that offers merchandise at manufacturer-direct prices, has opened up a new 23,000 square-foot showroom at 4150 West Shaw Avenue in Fresno. DirectBuy of Fresno offers area residents thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 700 top manufacturers and their authorized suppliers.

"DirectBuy has offered its members unmatched savings, selection and service for the past 35 years, and we are excited to bring that tradition to Fresno," said Bart Fesperman, vice president of sales and marketing for DirectBuy. "We offer the top home furnishings and improvement brands at discounted prices that consumers will not find anywhere else. We're confident that Fresno families will quickly benefit from this exciting concept."

DirectBuy is a membership-based company that allows consumers to purchase brand-name merchandise for their home and family at manufacturer-direct prices. By providing brand-name items without traditional retail markup, DirectBuy dramatically increases the purchasing power of its members, enabling them to enjoy the home of their dreams. DirectBuy of Fresno is owned and operated by local entrepreneurs Troy and Lisa Seavers.

"DirectBuy of Fresno will set itself apart from traditional retailers by providing consumers with a low-cost, 'one-stop shopping' destination wherein they can furnish, build or renovate their home," said owner Lisa Seavers. "Members will enjoy personalized service as they navigate through our extensive selection of brand-name, top-of-the-line merchandise."

To assist them with their home renovation projects, DirectBuy of Fresno members have access to licensed interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishings, Home Improvement, Flooring, Accessories and Entertainment/Outdoor.

DirectBuy members also have exclusive access to renowned designer Christopher Lowell. Lowell has designed 12 room settings -- created exclusively with products available through DirectBuy -- using his Seven Layers of Design. An innovative approach to home décor, The Seven Layers of Design keeps homeowners on a budget and from feeling overwhelmed by their project.

DirectBuy Membership
Consumers who are interested in joining DirectBuy of Fresno are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy's unique business model. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

To request a "Free Insider's Guide to Buying Direct" and a Visitor's Pass to learn more about the superior value and benefits of a DirectBuy membership, call 559-476-2300 or visit

About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything in and around their homes -- from living room furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances for kitchen remodeling and much, much more. DirectBuy enables members to purchase most every product offering from several hundred manufacturers at over 140 showrooms across North America. To learn more about DirectBuy, visit

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Sara Shragal
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