These appointments are definitely big ‘wins’ for the organization
Charlotte, NC (PRWEB) April 30, 2012
Direct Digital LLC, the creator and marketer of the some of today’s leading health and wellness products, including the top selling joint product in the United States, Instaflex™ Joint Support, announced two new key executive appointments to its management team, VP of Sales Tom Scarfato and VP of Branding and Communications Casi Morris.
Tom Scarfato is an industry veteran with over 25 years of executive level experience in the sports nutrition arena. Tom was instrumental in building Europa Sports Products from its inception into one of today’s largest sports nutrition distributors. His previous posts include Eastern Regional Director of Sales at Royal Numico (Met-RX/Worldwide Nutrition), in addition to Kraft Foods, Inc., where he served as a Divisional Vice President and at Protica Nutritional Research, Inc., where he was Vice President of Sales. Tom is a former nationally-ranked bodybuilder, holding such titles as Mr. North Carolina (super heavy weight), and Mr. Virginia. Tom holds a bachelor’s degree in Exercise Physiologist and a master’s degree in Marketing.
Casi Morris, Direct Digital’s new Vice President of Branding and Communications, has over a decade of product development, marketing and media relations experience within the health and beauty space. Having held managerial posts at industry leaders such as Coty, Inc., Levlad, LLC/Nature’s Gate Beauty and Iconic Labs, LLC, she has developed and launched numerous color cosmetic, skin care, hair care and fragrance collections. Casi founded a beauty and lifestyle consulting firm focused on product development, design and marketing, and recently developed her own brand of beauty products. She is a graduate of the University of Notre Dame, and also earned both an MBA and a law degree.
According to Direct Digital Co-Founder and President, Brandon Adcock, “These appointments are definitely big ‘wins’ for the organization as both Tom and Casi are serious players within the health and wellness space. Each brings a unique and specialized set of skills to the table and will be tremendous assets as the company continues to expands in the years ahead. We are thrilled to have both join the Direct Digital family at a time when the future offers so many growth opportunities for our company.”
The Direct Digital portfolio of products includes: Instaflex™ Joint Support, a highly efficacious, nutritional supplement comprised of a proprietary, clinically-tested, eight compound blend. Instaflex works with the body to improve an individual’s quality of life and promotes an overall state that is happier, healthier and more active. Direct Digital’s success is due largely to its commitment to utilizing top quality ingredients at effective dosage levels, while also ensuring that competitive price points accommodate the needs of all consumers. Direct Digital also markets and sells Lumiday™ natural mood enhancement and Luminite™ natural sleep support. This day-night duo also boasts premium ingredient formulations and is one of the best-selling mood and sleep enhancement supplement sets in the U.S. market.
To learn more about Instaflex Joint Support and the entire family of Instaflex products, please visit http://www.Instaflex.com. Please visit http://www.Lumiday.com for more information regarding Lumiday natural mood enhancement and Luminite natural sleep support.
About Direct Digital, LLC
Direct Digital, based in Boston, MA and Charlotte, NC, is a leader in product development and marketing within the health and wellness space and owns the Instaflex™, Lumiday™ and Luminite™ brands. All Direct Digital products are distributed throughout North America and internationally, including Canada and the Middle East. For additional information, please visit http://www.DirectDigitalllc.com.