Another "Tsunami Cruise Wave Season"

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National cruise retailer Direct Line Cruises reports record "wave season".

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A strong economy is good for all businesses, but a sluggish economy encourages more and more people to try cruising because of the value it offers relative to other vacation options.

For the third consecutive year, Direct Line Cruises, Inc., a national cruise retailer headquartered in Hauppauge, New York, has reported a record “wave season”. According to Tom Coiro, Vice President and co-founder of Direct Line Cruises, “We typically process about 40% of our total yearly cruise reservations during the first few months of the year, so the ‘wave season’ period is particularly significant for cruise retailers like us and the for all of the cruise lines.”

“It’s been another ‘Tsunami wave season and, even though we hired five more reservations agents, we are still struggling to keep up with the incoming telephone calls”, Mr. Coiro continued. “The number of cabins we’ve booked is up about 15% over last year, although our dollar volume of sales is up by a slightly lower percentage due to some continued ‘softness’ in pricing as the economy continues to recover from the ‘melt-down’ in 2008.” Regarding the scope of the increase, Coiro reports, “It’s been across the board with all brands but, in particular, Royal Caribbean and Norwegian Cruise Line have shown the biggest jump. We’ve also been very encouraged that some of our more affluent clients seem to be discovering Azamara Club Cruises”, which is the deluxe brand of Royal Caribbean LTD.

When asked about the impact of the weather on the 2011 “wave season”, Tom responded, “I sometimes get the impression that the cruise industry is practically ‘bullet-proof’. Cold winters seem to help but mild winters don't seem to hurt. A strong economy is good for all businesses, but a sluggish economy encourages more and more people to try cruising because of the value it offers relative to other vacation options. Last year [2010] was DLC's third consecutive record year, despite the economic slowdown since 2008 and, so far, the 2011 wave season, with its miserable weather, has been the strongest in our 15-year history. I am so grateful to be part of an industry that has consistently retained its vitality despite any unfavorable external conditions.”

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Greg Coiro
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