Direct Line Cruises Celebrates New Website Design

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Direct Line Cruises announces it's newly designed full-service website.

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Our primary reason for retooling the website was to build a more comprehensive information bank for potential consumers while increasing online customer service access for all our clients.

Direct Line Cruises Inc., one of the largest cruise-only travel agencies in the country, has announced the launch of their newly redesigned website. Aesthetic changes are apparent, however the most important transformations were made in content and functionality. As before, the site can be accessed at

The revamped site merges the concept of an online booking engine, customer service center and cruise-oriented travel guide. It is a multimedia experience featuring video, animation, photo galleries, and social interaction. Greg Coiro, CEO of Direct Line Cruises states, “Our primary reason for retooling the website was to build a more comprehensive information bank for potential consumers while increasing online customer service access for all our clients”.

The company has made a large investment in an online customer service center that gives clients the resources to view and make modifications to their booking without having to pick up the telephone. Name corrections, dining changes, credit card changes, adding loyalty numbers, requesting rate adjustment and prepaying gratuities can all be done in a few keystrokes. Driving directions integrated with Google maps grants security to those driving to the pier. There are links that lead clients effortlessly through the mandatory guest registration process as well as the printing of electronic boarding passes. A special feature of the site is the animated cruise line purser offering advice on every page.

In conjunction with the high level of online customer service comes the reassurance of the Direct Line Cruises Exclusive Client Care Program. Travel insurance included with cruises 5-nights or longer, a money-back service commitment, and a 3-way rate protection guarantee provide confidence and comfort for all those that book with the agency.

The Direct Line Cruises website gives potential clients access to a sophisticated, yet user-friendly booking tool. It’s searching and filtering capabilities allow travelers to find their perfect cruise vacation based on options such as date, cruise line, ship, departure port or destination. Search results offer current pricing with the capacity to book online, 24/7. An interactive deck plan gives clients explicit visualization of cabin availability and location enabling them to select the perfect cabin with confidence. Cruisers looking for great last minute pricing will appreciate the top buys of the week selected by the Direct Line Cruises’ staff on the new “Deals” page.

With the addition of a broad range of essential travel information tailored specifically to the cruiser, the website has become an efficient way to research a cruise vacation. Direct Line Cruises’ ongoing effort to enhance the quality and availability of relevant information includes all-inclusive overviews of cruise lines, their ships and cruise destinations. Cruise Lines such as Royal Caribbean, Celebrity Cruises and Norwegian Cruise Line are all well represented. Written commentary is supported by vast all-inclusive photo galleries and exciting video tours of both ships and destinations. A database of frequently asked questions is a reliable source of cruise line policy and amenities while unbiased cruise reviews written by Direct Line Cruises’ clients offer a more subjective view. In addition, a new cruise forum will allow cruisers to exchange tips and ask questions of each other and the Direct Line Cruises’ moderators.

To celebrate the redesigned website, clients that book a cruise 5-nights or longer at Direct Line Cruises or through the Direct Line Cruises' call center at (800) 352-8088 can enjoy up to $100 in onboard credits, travel insurance plus the exclusive 3-Way Rate Protection Plan. In addition, the first 500 people to book their cruise on the website will receive a free Direct Line Cruises t-shirt. And so nobody feels left out, everyone that visits the new website may enter to win a free cruise valued up to $1800.


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Greg Coiro
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