Direct Marketing Partners, WebAttract Announce Strategic Partnership for B2B Demand Generation Services

Share Article

B2B demand generation leaders form partnership to help businesses turn more prospects into customers.

"Nothing qualifies a prospect better than a one-on-one conversation. A webinar followed by a telemarketing call is the secret to harnessing webinars and turning more prospects into customers.”

Scott Grams, VP
Direct Marketing Partners

Market Leaders in B2B Lead Generation, Direct Marketing Partners (DMP) and WebAttract, LLC, have formed a strategic partnership to provide clients with specialized services to keep the leads flowing and to help them reach their webinar demand generation objectives.

To kick-off the partnership, the two companies have created a thought leadership series of webinars to be held quarterly. The first webinar, entitled “Give a Shift! – Harnessing Webinars as a Trigger Event to Turn Prospects Into Customers,” took place July 19th, 2011. The webinar featured Craig Elias, author of "SHIFT! Harness The Trigger Events That Turn Prospects Into Customers" and the creator of Trigger Event Selling™.

In addition to Elias, the panel of experts included Mike Agron, executive webinar producer and co-founder of WebAttract and Scott Grams, VP of business development at DMP. WebAttract producer Lori Dearman moderated the event.

The webinar drew an audience from 25 states and provinces representing sales and marketing professionals in high tech, medical, bio-tech and many other industries. “Comments from attendees were very favorable and tell me that the theme of recognizing webinars as a trigger event resonated well," said Agron.

During the webinar, attendees were asked to identify their biggest challenges in turning prospects into customers. The online poll gave them the following five options: Getting to the right person, being there at the right time, saying the right things, qualifying which prospects are best and arranging the first appointment.

Debra da Costa, president and CEO of DMP, said, “Interestingly, the number one challenge identified by attendees is qualifying which prospects are best. This is one of the main reasons DMP and WebAttract have joined forces. Webinars are an amazing vehicle to attract an audience. More and more of our clients are using them to communicate their value propositions in the marketplace.”

Added Grams, “A webinar adds to what DMP considers our clients’ greatest resource: their prospect database. And we know from experience that nothing captures information about whether these prospects are ready to buy better than a one-on-one conversation. A webinar followed by a telemarketing call is the secret to harnessing webinars and turning more prospects into customers.”

“In the post-webinar survey, 100% of respondents said the webinar met, was above or exceeded their expectations,“ Agron reported. “This suggests that sales and marketing professionals received value from attending by gaining new insights on how they can use a webinar as a "trigger event" to turn more prospects into customers," he continued.

The second webinar in this series is set for mid-October. Details will be available soon at http://www.webattract.com and http://www.directmarketingpartners.com.

Those that missed “Give a Shift! – Harnessing Webinars as a Trigger Event to Turn Prospects Into Customers” can view it at https://www2.gotomeeting.com/register/200617354

They can also access the book “SHIFT! Turn Prospects into Customers” at http://TriggerBook.com.

About Direct Marketing Partners

For more than 20 years, DMP has blended the human touch with marketing automation and sophisticated analytics to help its clients go to market and connect with their target audience. DMP’s embedded call center is the hub of its marketing wheel, as nothing captures information better than a one-on-one conversation.

As a leading B2B marketing service provider, specializing in lead generation for the IT industry with a sub-specialty of targeting federal, state and local government, DMP’s approach optimizes lead pipelines to achieve measurable, robust ROI for its clients. DMP’s core competencies include sales lead generation and qualification, direct and channel partner lead pipeline management, and audience acquisition.

DMP has its headquarters in Sacramento, CA. They also have offices in the San Francisco Bay Area and Washington DC – Baltimore Metro Area. Visit: http://www.directmarketingpartners.com

About WebAttract

WebAttract is a professional services organization that provides clients with an “end2end solution for webinar demand creation” by providing a very collaborative service to manage some or all of the moving parts across the webinar lifecycle. Its value proposition is being able to provide clients predictable outcomes by balancing webinar technology, logistics and the human factors that are all part of a proven deadline driven methodology.

WebAttract helps clients leverage the power of a well produced/delivered virtual event to a targeted demographic that would find the message to be informational (as opposed to a sales pitch) and by promoting their brand/thought leadership, would be motivated to have a 1:1 conversation with their sponsors “after the webinar” to establish a business relationship. Visit: http://www.webattract.com

As with DMP, WebAttract has its headquarters in Sacramento, CA.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nisa Hayden
Visit website