When it comes to direct response advertising, all that matters is how many people see or hear the ad for the money (CPM) and the amount of people that respond to the ad on a percentage basis. That is core of lead generation and the heart of what we teach.
Dallas (PRWEB) March 16, 2010
The True Home Value 24th Annual Ad & Marketing Conference on March 11th in Louisville, Kentucky just concluded and The Revenue Turnaround Group was proud to be a part of the great event.
“This was a smaller event than we usually attend, but it was hosted, organized and managed 1st class all the way,” said Dennis Zedrick, Managing Partner of The Revenue Turnaround Group. “Joe Beisler, the National Sales Manager for THV, was a great host and a class act. The dealer network that attended was almost exclusively hardworking, self-made men (which is becoming rare in today's world). The Brown Hotel is a wonderful location and I wish more conferences we attend would utilize local hotels with local history, as opposed to so many of the chains we end up staying in.”
The Conference had a few vendors demonstrating their product lines to the THV dealer network, along with a couple of keynote speakers in the advertising and marketing turnaround industry.
“I was particularly impressed with Tom Audette from 3 Deep Marketing,” said Zedrick. “Tom is one of the few Internet “pay-per-click” marketers that I have run into that can balance marketing analytics with real-world sales experience. If I was in the market for a SEO-SEM firm, I would hire him on the spot,” added Zedrick.
The message from The Revenue Turnaround Group focused on how the True Home Value dealer network could use various forms of direct response advertising as a vehicle for lead generation. They also focused on how the dealers should focus on building proper call center management tools to ensure their sales associates are not “burning” their precious leads.
“I really stick with my normal approach in these types of events,” said Zedrick. “We try to stress to these small businesses that no form of advertising is better than another. TV advertising, radio advertising, direct mail, door-hangers, e-mail advertising, it is all the same. When it comes to direct response advertising, all you are buying are impressions (AKA; eyeballs, ears). All that matters is how many people see or hear the ad for the money and the amount of people that respond to the ad on a percentage basis. That is the core of lead generation and at the heart of what we teach in turnaround management work. We don’t care who you buy advertising from, as long as what you are doing is profitable and you are verifying the profitability via analytics, accounting and not just guessing.”
Trade Shows and Conferences interested in having Dennis Zedrick or another member of The Revenue Turnaround Group speak at their venue should contact them via one of the following methods:
Via telephone - (214) 347-4239
Via the Internet - http://revenueturnaround.com/contact-us
The Revenue Turnaround Group is a full-service business turnaround consulting and corporate turnaround management firm. It utilizes two types of turnaround plans as part of all their business-recovery services: marketing turnarounds and liability turnarounds. They also offer other value-added services like employee restructuring, Chapter 11 bankruptcy reorganization, business bankruptcy consultation, asset liquidation, rebranding, and several types of ad hoc marketing services. Its services are available on a regional and national level in over 300 metro cities and in all 50 states.