Terex Kicks Off 2007 King of The Dirt Demo Days In Memphis

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Terex is set to kick off its latest series of King of the Dirt Demo Days in Memphis.

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– Terex is set to kick off its latest series of King of the Dirt Demo Days in Memphis. The event brings in scores of contractors and dealers from all over the U.S. and Canada to see first-hand the latest product developments from Terex Construction Americas and to hear about the company’s ongoing initiatives.

“The product changes we showcase at the Demo Days cover everything from additions to our site dumper to motor grader lines,” says Dean Barley, director of product support for Terex Construction Americas, “as well as major product upgrades to our loader backhoe and wheel loader lines. These Demo Days illustrate our serious, long-term commitment to the North American construction equipment market.”

Fun is a key part of the King of the Dirt Demo Days equation. Several stations, including backhoe basketball and a racing-inspired ring toss competition using stock car tires, allow customers to test their backhoe operation and dexterity skills. Also, customers can participate in a NASCAR ride-along experience at the Memphis Motorsports Park track. By the time attendees head back home, they will have a far better idea of who Terex is; what changes are taking place in Terex equipment, financing and support; and what the company can do for them and their operations.

Interested in attending a King of the Dirt Demo Days event? As a pre-qualified guest of a Terex dealer, attendees will enjoy an all-expenses-paid, first-class King of the Dirt Demo Days experience. The spring Demo Days are scheduled for: March 12-14; March 14-16; March 26-28; March 28-30; April 2-4; and April 4-6. For information on how to become a qualified King of the Dirt Demo Days attendee, visit http://www.terex.com/kingofthedirt/. The events are on a first-come, first-served basis, so contact a local Terex dealer early to guarantee a spot at the next event!

About Terex

Terex Corporation (NYSE: TEX) is a diversified global manufacturer with 2005 revenue of $6.4 billion. Terex operates in five business segments: Aerial Work Platforms, Construction, Cranes, Materials Processing & Mining, and Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, surface mining, shipping, transportation, refining, and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at Terex.com.

Terex Construction Americas

8800 Rostin Rd • Southaven, MS 38671

Phone: 662-393-1800 • http://www.telex.com

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