World Of Watches Scores a Major Win With "Giants" Results For Their Superbowl Sunday Watch Sale Extravaganza

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In Honor of the Superbowl, the Online Retailer World of Watches Continued in its Dedication to Offering Consumers the Lowest Prices on Watches with Innovative Sales.

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World of Watches - Discount Watches

Our customers scored the winning play by coming to the site and buying during our Superbowl Sale.

World of Watches, a leading online retailer of men’s watches and women’s watches, continues to raise the bar on the discounts that they extend to their customers… And how they do it. Prices on watches, including Invicta, Swiss Legend and Jacques Lemans, are already heavily discounted on the site. However, the exclusive promotions on the site provide consumers with further incentives by providing additional discounts. They have set the bar high with previous sales and promotions, but last week’s Superbowl Sunday sale exceeded past endeavors.

Last Sunday, February 5 2012, World of Watches hosted a Superbowl Sunday Sales Extravaganza. The promotion itself was divided into two:

  • Between 12am and 8pm 46 watches--in honor of the 46 NFL football teams and hand-selected by World of Watches CEO, Isaac Ben-Shmuel—were reduced to all-time low prices.
  • From 8pm thru 6am the following day, World of Watches ran the half-off half-time show.

The incredible promotion brought in some impressive sales figures, with almost 2000 transactions taking place, and creating $235k in sales. The promotion also brought about some interesting purchasing and ecommerce trends that are worth noting:

  • The majority of site traffic during the sale came from promotional emails sent to World of Watches’ database of consumers.
  • The 8pm announcement that the half-time, half-off promotion was now on generated a spike in purchases—half of all sales between 8pm and 6am came in first hour.

Such trends just go to suggest that consumers like to be interacted with, and feel compelled to shop in exclusive “flash sales.”

In light of this, World of Watches has announced exclusive pop-up sales for their Facebook friends. During these sales, Facebook friends will be redirected to a satellite site, reserved only for World of Watches’ friends on Facebook. Watches, hand-picked based on best-selling lists, will be featured in sales that are not available to the general public. With over 50 brands and prices starting at just $24.00, the exclusive sales are sure to be a success, and they will incentivize watch consumers to hit “Like” for World of Watches on Facebook.

About World of Watches:
World of Watches is an award-winning website that has been selling watches to tens of thousands of satisfied customers since 2003. In both 2007 and 2008, Inc. Magazine selected as one of America’s 500 Fastest Growing Companies in its annual Inc. 500 list. World of Watches gives customers a superior shopping experience with:

FREE Shipping on all domestic orders
100% Satisfaction Guarantee
Low Price Guarantee
30 Day Money Back Guarantee


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Roi Mallach
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