Incredible Discoveries(R) Announces the Award-Winning Tornado's Second Sold-Out Appearance on QVC(R)

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Incredible Discoveries(R) Inc., a leading DRTV and multi-channel marketing company, announced that one of its newest discoveries, The Tornado(TM), an innovative data transfer device, returned to QVC(R) as "Today's Special Value" and sold out for the second time. In its first appearance, it sold out in less than three minutes and oversold by 1,000 units. During its second appearance, it again sold out early after buyers placed orders for more than 26,000 units.

This is a great indicator of the product's mass appeal, and we anticipate continued success as we launch The Tornado(TM) Globally this month on QVC(R) in Europe and Germany.

    Incredible Discoveries(R) partnered with Data Drive Thru(TM), the creator of The Tornado(TM), and implemented an Integrated Strategy to bring this innovative product to market. Incredible Discoveries(R) produced a high-quality infomercial for The Tornado(TM) and then secured its debut and second appearance on the highly-rated live shopping network. Incredible Discoveries(R) is currently managing the highly successful national campaign through multiple distribution channels including national print and insert programs.

The Tornado(TM) has been winning over both consumers and industry insiders as was evidenced by its win in Yahoo!'s Last Gadget Standing competition at this year's Consumer Electronics Showcase. The Tornado(TM) beat out devices from major industry players such as Hewlett-Packard, Archos and Pure Digital.

The Tornado(TM) from Data Drive Thru(TM) is the newest, fastest and easiest way to move files between PCs. This innovative data transfer device won Yahoo! Tech's Last Gadget Standing at the 2007 Consumer Electronics Show (CES). There is no software to load, no special cables to buy and no wizards to follow. Just plug in the USB plugs into two PCs, and all the software and drivers autoload and autorun so it automatically displays the entire contents of each PC on one monitor enabling the user to quickly drag-n-drop files and file folders from one machine to the other.

"We are delighted with The Tornado's return appearance on QVC(R)," said Doug Campbell, Vice President of Funding of Incredible Discoveries(R). "This is a great indicator of the product's mass appeal, and we anticipate continued success as we launch The Tornado(TM) Globally this month on QVC(R) in Europe and Germany."

About Incredible Discoveries(R)

Incredible Discoveries(R), a wholly-owned subsidiary of O2Media Inc., is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. Incredible Discoveries(R) offers funding opportunities for select product manufacturers in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog, insert program companies and the country's highest rated live shopping networks. Incredible Discoveries(R) hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh innovative approach has lead to successful product launches including the Black & Decker Infrawave Speed Oven, the Magic Juice Filter, as well as the international launch of the Didi Car. The organization is a member of the Electronic Retailing Association (ERA) and valued member of the Direct Marketing Association (DMA). For more information about Incredible Discoveries, please visit their website at

About Data Drive Thru, Inc.

Data Drive Thru(TM) is the innovator of intelligent computer cable products that solve the problem of data transfer between two personal computers/laptops (PCs). Its unique patented technologies automate the process of getting data from one PC to another. Data Drive Thru(TM) has also become the voice for millions of average PC users that are searching for easier and faster products that allow them to get the most out of their individual computer experiences. Part of the company's intellectual property is in its "connection to the people" that provides direct consumer feedback and market testing programs to create a unique knowledge and vision for this growing and powerful PC buyer group. Data Drive Thru's global headquarters are in Dallas, Texas.

Data Drive Thru(TM) and The Tornado(TM) are trademarks of Data Drive Thru, Inc.

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David Muise
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