Man Living in 5th Avenue Retail Window for 30 Days to Support 'Reader Revolution'

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In an effort to combat a nationwide decline in reading, particularly among young people, Sony Electronics is spearheading a "Reader Revolution" in October and beyond with the goal of sparking the imaginations of young readers and engaging the public in digital reading.

Dave Farrow, renowned speed reader, kicks off the Reader Revolution in a New York storefront, Wednesday, Oct. 1, 2008, where he will read for 30 days on the Sony Reader Digital Book. In conjunction with October's National Book Month, Sony hopes to inspire young readers while giving ebook libraries to schools nationwide. For more information visit www.sony.com/reader. (Diane Bondareff/AP Photo/Sony)

In an effort to combat a nationwide decline in reading, particularly among young people, Sony Electronics is spearheading a "Reader Revolution" in October and beyond with the goal of sparking the imaginations of young readers and engaging the public in digital reading.

For every page Farrow turns on his Sony Digital Reader, Sony will give an eBook library of 100 classic titles to a U.S. school. Sony's goal is to provide 150,000 eBook libraries, or 15 million eBook classics, to schools and learning institutions nationwide. To date, Dave has read over 14,000 pages and 14 eBooks during his 10 days in the window.

Consumers also can get in on the Reader Revolution and provide eBook libraries to a school of their choice by visiting Sony.com/Reader and completing a short online demonstration of the Sony Reader product. In addition to the eBook libraries, the first 100 schools to begin downloading their eBook classics will receive an education pack of five Sony Reader Digital Books.

New Yorkers are also invited to step into the window space and experience the Sony Digital Reader first hand by becoming Farrow's "relief readers" during his break times. Every page turned by a relief reader goes towards the overall donation goal of 150,000 eBook libraries.

Who:    
David Farrow, who overcame his own challenges with dyslexia and Attention Deficit Disorder to become a world-renowned speed reader and Guinness World Record-holder for memory, will live and read his way through 30 days (or 720 hours) in a front window display space in New York City to coincide with National Book Month.

Why:    
Americans are spending less time reading and nearly half of all Americans ages 18 to 24 read no books for pleasure, states a 2007 National Endowment of the Arts study.

Melding the two worlds of technology and literature, Sony's Reader Revolution aims to make reading new again and change the way young adults feel about books.

When:    
Sony Reader Revolution "Read-in" Window Media Unveiling and Launch Event Wednesday, Oct. 1, 10 a.m. Eastern Time
And ongoing 24/7 - Wednesday, Oct. 1 through Thursday, Oct. 30, 2008

Where:    
Manhattan electronics retailer, Datavision, located at 445 5th Ave. at E. 39th St. in New York City

Contact:    
Tania Scheer
917.359.6799
tscheer@painepr.com

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