The Mouse Makes House Calls: Vacationers That Purchase a Walt
Disney World Vacation to Receive a Call From Mickey Mouse on Christmas
Day
ORLANDO, Fla. (Business Wire EON/PRWEB ) November 26, 2007 --
Walt Disney Parks and Resorts today announced that families in
the U.S. and Canada that book between now and Dec. 23 will get a
telephone call from
Mickey Mouse personally announcing the good news on Christmas Day.
Parents can plan their trips start-to-finish online and choose to have Mickey
Mouse call their house and give a magical surprise to their kids on
Dec. 25. They can also select the greeting that Mickey gives their
families – either “Merry
Christmas” or “Happy
Holidays.” Starting on Cyber Monday, Disney
launches the special “Mickey Call”
holiday promotion website directing families to book their Disney
vacation packages online, by calling Walt Disney World Resort at
407/939-7734 or through a travel agent.
“Many families purchase Walt Disney World
vacations as Christmas gifts for their kids,”
said Walt Disney World President Meg Crofton. “The
call from Mickey is a creative, personalized way to bring magic into
homes on Christmas morning and to get kids excited about their
incredible gift.”
The “Mickey Call”
holiday promotion is back by popular demand after its success last
holiday season, when Mickey Mouse called thousands of homes on Christmas
Day, making the holiday extra special for those families. This year the
holiday gift promotion is expected to be even more popular, largely
appealing to the savvy group of “online moms”
who want gift-giving without the hassle and in just a few clicks.
“Research shows that the majority of moms
(62%)a will do at least some of their holiday
shopping online this year,” Crofton said. “This
is a chance to connect with parents online and help them add some
special magic to the holidays. This holiday, parents get Disney vacation
packages at an affordable price, and kids get a Christmas surprise from
Mickey.”
This Disney holiday offer will be available to families who book a
non-discounted 2008 Walt
Disney World vacation online at Disneyworld.com/holidaycall
or by calling Walt Disney World Resort at 407/939-7734 or through a
travel agent.
Multimedia available: Photo and Audio Recording
About Walt Disney Parks and Resorts
Walt Disney Parks and Resorts is where dreams come true and magic comes
to life. This segment of The Walt Disney Company encompasses 11 theme
parks at five of the world’s leading family
vacation destinations – Disneyland Resort,
Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris
and Hong Kong Disneyland. It also includes: Disney Cruise Line; Disney
Vacation Club; Adventures by Disney; Disney Regional Entertainment,
which operates the ESPN Zone sports dining and entertainment centers;
World of Disney stores in New York, Orlando and Anaheim; and Walt Disney
Imagineering, which creates and designs all Disney parks, resorts and
attractions. Walt Disney Parks and Resorts had approximately $10 billion
in revenues in fiscal 2006. More information about Disney Travel on
Demand and all of Walt Disney Parks and Resorts can be found at www.DisneyParks.com.
aSource: “Marketing
to Moms Coalition Study Shows Key Holiday Shopping Plans”
PR Newswire, Sept 25, 2007
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5553350
See the original story at: http://eon.businesswire.com/releases/disney/mickey/prweb571735.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/TWFnbi1IYWxmLUxvdmUtSG9yci1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
