Rohm and Haas Company and SKC Launch 'SKC Haas Display Films': Joint Venture Executive Leadership Named

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SKC Haas Display Films, a new joint venture between Rohm and Haas Company (NYSE: ROH) and SKC Company, Ltd., began operations this week. Headquartered in South Korea, the company develops, manufactures, and markets advanced optical and functional films used in the flat panel display industry.

SKC Haas represents a very important step in the growth of our Electronic Materials business

    The formation of SKC Haas marks a major milestone for Rohm and Haas Electronic Materials and the growth of its Flat Panel Display Technologies business. Throughout 2007, the company has been investing to build a flat panel business that offers a suite of new products for LCDs and plasma displays. Earlier this year, Rohm and Haas acquired Eastman Kodak's Light Management Films business.

"SKC Haas represents a very important step in the growth of our Electronic Materials business," said Dr. Yi Hyon Paik, vice president and business group director, Rohm and Haas Electronic Materials. "We have been aggressively expanding our presence in the flat panel market, where we believe the combination of our materials expertise, the deep pipeline of technology from the Kodak Light Management Films acquisition, and the manufacturing capability of SKC Haas will position us extremely well in this growing space."

Related to today's announcement, Rohm and Haas has appointed Dr. Dominic Yang as the president and business unit director for the company's Flat Panel Display Technologies business. He is currently the president and business unit director for Rohm and Haas's Microelectronic Technologies business, and brings more than 20 years of technical and commercial experience in the semiconductor industry to this new role. Dr. Yang was recently appointed a vice president of Rohm and Haas Company.

Mr. Meoung-Han Kim is the president and CEO of SKC Haas Display Films. He has held senior leadership positions at SKC, Incorporated during his career, and most recently served as the managing director of SKC's Display Division. Mr. Kim is a respected leader in the display industry, and brings more than 25 years of film and display industry experience to SKC Haas.

Products developed, manufactured and marketed by SKC Haas Display Films include a suite of advanced specialty display films for liquid crystal (LCD) and plasma displays. The JV also will include dispersions of pigments, key ingredients used to manufacture LCD color filter resists. In addition to these films and materials, Rohm and Haas's Flat Panel Display Technologies business develops and manufactures a variety of products for the display industry, including TFT photoresists and color filter chrome patterning.

Forward Looking Statement

This release includes forward-looking statements. Actual results could vary materially, due to changes in current expectations. The forward-looking statements contained in this announcement concerning demand for products and services and sales forecasts, involve risks and uncertainties and are subject to change based on various factors, including the continued timely development and acceptance of new products and services, the ability to market and sell current products at expected levels, the impact of competitive products and pricing, cost of raw materials, natural gas, and other energy sources, and the ability to achieve price increases to offset such cost increases, and the impact of tax and other legislation and regulation in the jurisdictions in which the company operates. Further information about these risks and others can be found in Rohm and Haas Company's SEC 10-K filing of February 28, 2007.

About SKC Haas Display Films

SKC Haas Display Films develops, manufactures, and markets advanced specialty films and materials used in LCD and plasma displays. These include light diffuser films, micro lens films, optical protection films, release protection films, reflectors, technology for touch panels, Plasma Display Panel filters, and technology used to manufacture LCD color filters. The joint venture is owned by Rohm and Haas Company and SKC Company, Ltd., and is headquartered in Cheonan, Korea. Visit http://www.skc-haas.com for more information.

About Rohm and Haas Electronic Materials

Rohm and Haas Electronic Materials develops and delivers innovative material solutions and processes to the electronic and optoelectronic industries. Focused on the circuit board, semiconductor manufacturing, advanced packaging, and flat panel display industries, its products and technologies are integral elements in electronic devices around the world. Additional information about Rohm and Haas Electronic Materials can be found at http://www.rohmhaas.com.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of markets including: Building and Construction, Electronics, Food and Retail, Household and Personal Care, Industrial Process, Packaging, Paper, Transportation and Water. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit http://www.rohmhaas.com for more information.

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