Display Boys Honored at 2008 In-Store Marketing Expo for Year’s Best
in Visual Merchandising
Design of the Times Competition Awards the Top Category Prize,
Platinum, to Display Boys’ New Balance TEC Tower and Awards Two Silver
Prizes to Display Boys’ Everlast Speedbag Display and Pepperidge Farm
Endcap
SANTA ANA, Calif. (Business Wire EON/PRWEB ) November 17, 2008 --
Display Boys (www.displayboys.com),
a full-service, premium retail display specialist, announced today that
it received top awards for three of its displays at the 2008 Design of
the Times Awards reception, held Nov. 13, on the closing night of the
2008 In-Store Marketing Expo. In recognition of Display Boys’
innovative, trend-forward designs as some of the best in visual
merchandising, the company received a platinum award for its New Balance
TEC Tower display and two silver awards - one for its Everlast Speedbag
display and the other for its Pepperidge Farm Endcap.
The New Balance TEC Tower display, which highlights three different
running shoes by incorporating a motion sensor video, first received a
gold award in the Footwear Stores/Department - Interactive Displays
or Kiosks retail category and display type. As a gold winner, the
New Balance TEC Tower display qualified for consideration in the
platinum category award, which recognizes the most innovative and
creative displays within all the retail categories - and won.
“We are honored our designs have been recognized as some of the year’s
best in the industry by one of the most prestigious visual merchandising
competitions,” said Darin Rasmussen, co-founder and chief creative
officer of Display Boys. “In designing the New Balance TEC Tower, our
intent was to think beyond the usual confines of P-O-P displays and
enhance the in-store experience for the consumer.”
The New Balance TEC Tower educates the consumer about the brand’s
high-performance running shoes by incorporating three “glorifier”
shelves, which highlight three distinct shoes with a motion sensor
informational video. The video, which plays on a custom LCD screen at
the top of the fixture, also serves as a reference point for retail
staff servicing customers. Display Boys designed the shelves and LCD
screen to be assembled on a small footprint, a six foot three inch
fixture with plug-and-play technology for easy retail incorporation and
maintenance.
The Pepperidge Farm endcap was recognized for its balance of durability,
product showcasing and functionality, while providing easy “shopabilty”
to consumers and the Everlast display was acknowledged for its consumer
engagement properties as well as durability.
ABOUT DISPLAY BOYS
Founded in 1989, Display Boys is a leading full-service retail solutions
specialist, providing innovative, dynamic, eco-conscious, premium
branded retail environments that build brand equity with consumers. Led
by retail industry visionaries, Display Boys blends deep consumer, brand
and retail insight, with structured, yet organic, design sensibilities
to create authentic brand experiences. As a full-service specialist,
Display Boys’ expertise ranges from initial concept design to
engineering, manufacturing, logistics management and installation. For
more information, please visit www.displayboys.com.
See the original story at: http://eon.businesswire.com/releases/display_boys/new_balance/prweb1631924.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3F1YS1Ib3JyLUluc2UtQ3Jhcy1UaGlyLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
