Expand Media, Servicing a Growing Portable Media and Trade Show Display Demand, Launches New Website and New Products

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"The next 3 minutes we believe is well worth your time if you are looking to have your company's products, messages or image seen," stated Bjorn G. Sao the CEO of Expand International of America, Inc. With over a million banner stands sold world wide, Expand Media has become a large player in display marketing and portable trade show displays.

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We invite all reading this to visit our web site, take 3 minutes and let us help you reach your target market through branding and product identity

Expand International is launching a new user friendly web site this week for trade show displays, marketing displays, portable media and a great deal more.

"We invite all reading this to visit our web site, take 3 minutes and let us help you reach your target market through branding and product identity," stated Bjorn G. Sao President and CEO of Expand America. Expand Media's new web site is not only visual but very informative.

"The focus groups used in the research phase of the web site was a great benefit as were the market preview groups," according to Mats Ericson the marketing vice President for Expand Media US.

Expand is a very serious player in today's marketing, trade show display and advertising arena. Expand has some of the top account executives in the world today with a vast and diverse history in the portable media, advertising, trade show display and print business.

Expand Media has developed this site for our dealer network to have their customers go to as a trade show and display information base. The front end is for the consumer or the user of Expand's unique line of display products.

Expand Media's products come with a lifetime warranty backed by a 65-year-old company with offices and distribution worldwide. Expand Media invented the retractable banner stand and holds many patents on their line of trade show and display products. Much of what is seen today has been imitated by others but do not meet Expand International's high quality standards and attention to detail.

Expand's new web site is a multi-national web site that has been designed with both the distributor and consumer in mind.

The overall goal of the website has been to generate more business for our dealers and act as an informational site for buyers as well as:

  • have an easy and logical navigation for different target audiences.
  • help differentiate Expand Media from others
  • Create greater Brand awareness for Expands Media's line of products.
  • Present and explain the different product categories -- (Features and Benefits)
  • optimize the website for the search engines (helping people find Expand on the Internet). This will help our dealers help their clients and the consumer find us.
  • For Dealers world wide The Extranet -- to be updated on a regular basis

Expand media solutions enable businesses to reach their target audience in its actual environments and locations. Our media displays are portable and user-friendly and you can take Expands Displays to places where your message deserves attention and they will be noticed.

Expand Media offers a versatile range of media solutions that puts businesses in control of their marketing, brand image and sales environment. By providing an opportunity to pinpoint the target audience the Expand media has become a crucial part of the media mix for businesses worldwide.

Exhibit and portable media consultants look for two criteria while sourcing banner displays -- reliability and functionality. For example, retractable banner stand is meant to be sturdy, simple and easy to use and with Expand line is meant to last a life time. Installation can take about 2 minutes. Expand banner stands come with telescopic components allowing for compact packing and shipping.

Graphics are another element of banner stands. Some companies have five colors; high-resolution printing that produces 1100 dots per inch on fabric. By using dye sublimation printing, this process provides a wider color spectrum for reproducing graphics and a very elegant look.

Another growing part of the industry is outdoor retractable banner stands and this segment of Expands business is booming thanks to the growing demand for outdoor banner stands in general and Expand has introduced the worlds first outdoor retractable banner stand that is dual sided.

The banner stand and trade show display industry is faced with the realities of today's market conditions. For one, technology is changing fast. There is cut throat competition in the banner stand trade show industry, so minor details, long term reliability and advanced innovations are key to what your company should be selling or using. The market place is paying more and better attention to what were minor details and innovations. Innovation and reliability are key in this business stated Per-Anders Ekstrom CEO of the Expand Group. Expand does not intend for their hardware to be disposable or have to be replaced after a marketing campaign.

The Expand media solutions enable businesses to reach their target audience in its actual environments and locations. Our media displays are portable and user-friendly and you can take them to places where your message deserves attention. From the mountains of Aspen to the Beaches of San Diego Expands new outdoor retractable is being used.

Expand Media offers a versatile range of media solutions that puts businesses in control of their marketing, brand image and sales environment. By providing an opportunity to pinpoint the target audience the Expand media has become a crucial part of the media mix for businesses worldwide.

Expand manufactures a wide line of portable media and trade show displays that are distributed in 65 countries through its dealer network.

Our Expand QuickScreen retractable banner stand with its life time warranty has been a great success and is used in so many ways in many different venues and it seems as though companies not only like the lifetime warranty our products offer they have come to rely on what we refer to as a no problem line of goods. "The banner stands just work and we see them being used in so many different ways," stated Hjalmar Nilsen the account manager for Expand in Northern California.

Expand has added three more very successful account executives this past year, two in western region, Ms. Barbara Carlsen based in San Diego and Hjalmar Nilsen based in San Francisco. In addition Expand has added Mike Aringer based in Kentucky.

Also this past year a new California warehouse to handle the increased business in the western United States has been added in Ontario California.

In the coming months look for more information about the Expand family of trade show displays and portable media products, people and marketing ideas. Go to http://www.expandmedia.com and click the country you are located in and it will take you to Expands Media's new web site.

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