World Cup Drives Flat Panel TV Growth in Brazil

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LCD TV Shipments to Grow 68% Y/Y in 2010, Overtaking CRT TV.

The TV remains an important entertainment source for the Brazilian population, with TVs outnumbering refrigerators in households. Both the World Cup and the transition to LCD TVs will result in strong shipments for the region on 2010—making it an attractive investment opportunity for the TV supply chain

Following a multi-year decline in TV demand, the flat panel TV market is forecast to heat up in Brazil in the run-up to the World Cup this summer. According to the DisplaySearch Brazil’s TV Market, the TV market in Brazil has historically experienced a surge in TV demand every four years when the World Cup takes place.

Over 9 million TV units were shipped in Brazil during 2009. DisplaySearch forecasts LCD TV shipments will grow 68% in 2010, with total shipments of flat panel TVs growing 51% for the same period. The company also anticipates that LCD TV shipments for the region will outpace CRT shipments for the first time this year. Underpinning this forecast is the increase in consumer purchasing power and better credit availability, which have improved consumer markets in the country, especially the market for durable goods.

“The TV remains an important entertainment source for the Brazilian population, with TVs outnumbering refrigerators in households. Both the World Cup and the transition to LCD TVs will result in strong shipments for the region on 2010—making it an attractive investment opportunity for the TV supply chain,” noted Paul Gagnon, DisplaySearch Director of North America TV Market Research. ”However, Brazil has some unique barriers to entry that make understanding the local business environment critical to profitable success.”

With local manufacturing facilities, Sony, Samsung, LGE and Philips are the dominant TV brands in Brazil. These companies have established local manufacturing plants in an effort to take advantage of tax incentives that make it prohibitive to import TVs.

The first digital TV broadcasts were made in late 2007 and are expected to be an additional driver of flat panel TV growth in Brazil. Currently, about 23% of the Brazilian population has access to digital TV broadcasts in 26 cities, with the analog broadcast cut-off expected in 2016. The Brazilian government will start mandating digital TV tuner integration this year to meet that schedule.

The DisplaySearch Brazil’s TV Market provides a thorough understanding of consumer preferences and distribution options for TVs in Brazil:

  •     Brazil economic and demographic profile
  •     Annual TV market forecast by TV technology
  •     LCD and PDP TV market segmentation by size and brand
  •     LCD TV SKU feature breakdown and price positioning
  •     TV brand profile and positioning
  •     Consumer profile and TV buying trends/preferences
  •     Digital TV infrastructure in Brazil, by region (including surrounding countries)
  •     Brazil TV manufacturing overview
  •     Brazil TV distribution and sales channel overview
  •     Local manufacturing incentives, restrictions and competition

For more information on the report, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, email contact@displaysearch.com, or contact your contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the $770 billion display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true, end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com . Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

Media Contact:
Stacey Voorhees-Harmon
Public Relations
Phone: 925-336-9592

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