Panasonic Leads in US Hospitality TV Channel Sales for 2011, Says DisplaySearch

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More Second Tier Hotels Promoting In-Room Video Services

There has been a dramatic increase in the number of hospitality TVs shipped through commercial distribution in the last two years," noted Chris Connery, Vice President of Large Format Commercial Displays at DisplaySearch. "Guests of all types of hotels...

High-end hotels made the transition to digital and to high definition (HD) before most households, but many smaller hotels, mid-range hotels, and boutique hotels are just now promoting HD and other video services. Larger hotel chains with the resources to roll out chain-wide installations upgraded to flat panel displays along with the move to HD, buying hospitality TVs directly from brands. However, smaller hotels generally need IT distribution channel partners to help them manage location-by-location upgrades. As they do so, sales of hospitality TVs are increasing through commercial distributors and resellers due to their abilities to break bulk, and to provide logistics management and installation.

“There has been a dramatic increase in the number of hospitality TVs shipped through commercial distribution in the last two years,” noted Chris Connery, Vice President of Large Format Commercial Displays at DisplaySearch. “Guests of all types of hotels expect flat panel TVs and in-room-service upgrades, so hotels are now relying even more on efficient channel distribution to help with their roll-outs.”

By a large margin, hotels prefer 32” LCD TVs for their in-room setups; 74% of hospitality TVs shipped through the channel in Q3’11 were this size. While these sets are technically HD (1366 × 768 pixels), not full-HD (1920 × 1080), they typically support FHD and more importantly allow for pay-per-view (PPV) and other on-demand content to be securely delivered to guests in their rooms.

“Smaller and boutique hotels can also purchase off-the-shelf consumer TVs and simply connect them to cable or to antennae for free over-the-air broadcasts, without PPV, so sales of regular TVs for smaller hotels are growing as well,” noted Connery. “However, larger chains prefer brands that offer dedicated TVs designed for secure delivery of video services.”

Panasonic had the top three slots in hospitality TV sales in Q3’11; Samsung, LG and Philips all increased shares.

The DisplaySearch Monthly Large Format Commercial Displays Sell Through Report captures and analyzes US commercial sell-through data from AV and IT resellers and distributor channels for large-format LCD and PDP displays (>26"). Leveraging information and expertise from both DisplaySearch and the Commercial Technology Group at NPD, the report covers markets such as digital signage, corporate conference rooms, public transportation, and more. In an effort to continue to add visibility to this market segment, DisplaySearch has added ALMO, a leading distributor, to its POS tracking services. Along with other changes to its reseller and distributor mix of POS reports, DisplaySearch, through combined efforts with its parent company The NPD Group, has been able to enhance visibility to commercial-only sales channels by adding new commercial outlets and by incorporating historical data as well to provide useful year/year comparisons when new companies are added.

For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup.

Media Contact:
Stacey Voorhees-Harmon
SAVVY Public Relations
Phone: 925-336-9592
E-mail: media(at)displaysearch(dot)com

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