While consumers ideologically prefer the biodegradable version, many US retailers have a better infrastructure to recycle disposable products rather than compost them. We wanted to provide a viable option for the current infrastructure.
Boulder, CO (PRWEB) March 31, 2012
The Tea Spot announces general availability of a recyclable Brewlux® filter for loose leaf tea to-go. Until today, Brewlux® was available only as a biodegradable, but not recyclable tea filter. Recyclable Brewlux tea filters retail by the case at $38.00 for 200 units. They are available from foodservice distributors in the Rocky Mountain Region, Canada and from The Tea Spot.
Brewlux® is the first structured filter for to-go tea. This structured filter fits in a standard hot drink cup and gives loose tea leaves room to expand. Brewlux® is completely contained in the disposable to-go cup. It sits elevated in the cup and stops steeping as you drink your beverage. Made with annually renewable plants, Brewlux® is recyclable, reusable and manufactured in Colorado.
The patent pending Brewlux® tea filter was awarded “Best New Product” at the 2010 World Tea Expo. USDA grant-funded research showed that consumers are willing to pay a premium for Brewlux® over bagged tea. The Tea Spot was selected for a competitive Small Business Innovation Research (SBIR) award by the U.S. Department of Agriculture (USDA) to do research in support of developing a marketing and distribution strategy for the renewable tea filter, trademarked Brewlux®.
The Tea Spot’s CEO, Maria Uspenski, stated in the announcement, "While consumers ideologically prefer the biodegradable version, many US retailers have a better infrastructure to recycle disposable products rather than compost them. We wanted to provide a viable option for the current infrastructure. Brewlux provided us with this new version of the product six months after we identified the requirement. It delights us to have a recyclable version of the eco-friendly Brewlux® filter available today.”
ABOUT THE TEA SPOT: The Tea Spot is a for-profit philanthropic business producing handcrafted loose leaf teas and Steepware® – the tools that make loose tea easy. The Boulder, Colorado-based woman owned and operated company was founded by Maria Uspenski in 2004. A cancer survivor drawn to the health benefits of leaf tea during her recovery, she set forth to modernize the loose-leaf tea experience. Her message is simple and powerful: tea in its freshest form renders incredible flavor, unmatched health benefits, and is eco-friendly. The Tea Spot is a Certified B Corporation and ensures that its products uphold clean, sustainable and fair manufacturing standards. The company’s model of social entrepreneurship incorporates a culture of giving as it grows: ten percent of every sale made is donated in-kind to cancer and community wellness programs. For more information, contact media(at)theteaspot.com.