Seattle, WA (PRWEB) September 14, 2012
5StarControl has taken on a recent news piece on NPR analyzing ways to recognize fake business reviews online.
Local Business Review Site 5StarControl announced that consumers are going to be overjoyed with a new analysis by NPR over how to pick out fake reviews from the real ones on online business review websites such as TripAdvisor and Expedia.
NPR had always been the common name for National Public Radio, but became the official name of the American non-profit radio network. Began in 1970, NPR receives funding through public funds as well as private grants and donations from corporations, organizations, and individuals. Broadcasting a host of programs ranging from news analysis to cultural programming, NPR is estimated to have more than 20 million listeners a week. Their internet portal, npr.org also has blogs and articles which serve to augment their programming.
TripAdvisor is one of the most visited websites for online reviews and information about businesses relating to the travel industry. In its 12 years of existence, TripAdvisor has accumulated more than 75 million reviews, and more than 60 million people visit their site every month. Once part of the Expedia ownership group, TripAdvisor was spun off in 2011 to allow both sites to operate independently of one another. TripAdvisor has faced previous criticism over whether many reviews are actually genuine, and takes steps to check each review for any aberrations.
The former parent of TripAdvisor, Expedia is a website primarily focused on sales of travel products such as flights and hotel stays. Through expedia.com, as well as its subsidiaries hotels.com and hotwire.com, Expedia is one of the largest travel providers on the planet. As part of the service, Expedia users can post reviews of services purchased through the website. One way that Expedia protects against fake reviews is by only allowing people who purchase services through them post reviews of that particular business. The NPR story recommends trusting reviews written under this method more so than others.
Gathering positive online reviews can be a great source of online marketing for small business. However, with consumers better prepared to weed out fake reviews from real ones, it makes it even more important for local businesses to generate genuine good reviews. 5StarControl points its readers to the materials of Frank Kern for more information on how to do that. With online users knowing how to spot fake reviews, they are better informed, and it forces businesses to perform better in order to earn good reviews.
5StarControl is a forum about local business matters regarding online review sites.