Distribution Channel Research: A Global Outlook
San Jose, CA (PRWEB) September 15, 2008
Distribution channel is as a group of interdependent enterprises that engage in transfer of products and information from a supplier to a consumer. An effective distribution system helps in better use of space, labor and stores and reduces costs related to inventory, control, and delivery. Rapid technological growth and roll out of myriad distribution channels had led to intense competition and price wars among manufacturers and retailers. Generally, distribution channels are classified based on exclusive (narrow) or intense (wide) networks. Goods such as automobiles are sold through exclusive network while soft drinks are sold through a wide spread distribution network. Many companies also opt for parallel distribution where in products are sold both through traditional channels and through Internet or factory outlet stores. Other marketing strategies include taking up in-store activities such as samples, demonstration, and special placement. Often, manufacturers offer certain products for low cost as a promotional activity and some offer compliments with corporate logo to promote their products.
New technologies expand the capabilities and effectiveness of the distribution system and add up to the pressure on the traditional distribution channels. Technologies that make such differences profound include logistics management such as global positioning systems and bar-coding, communications media such as the Internet, Intranets, bandwidth expansion, and e-business; and IT technologies such as SAP, Oracle and Aribia.com.
Market for Electronic commerce is bubbling with growth opportunities. Each company places detailed information about the products offered by them, and when a consumer uses search machine it not only displays the product details but also offers detailed list of manufacturers offering the product. The E-commerce marketing is quite popular with the sophisticated class who wish to survey about various types of products available in the market and choose the best. E-business channels bring to table virtual shopping opportunities and a strong alternative to contemporary distribution methods. E-Business would allow manufacturers a new and more efficient way to reach to customers and channel partners.
Non-store retailing involves selling of products to consumers through mail order, e-commerce, TV marketing, and through direct sales. Non-store retailing is the latest fad in the developed economies, particularly China for consumers who are vary of buying goods without seeing or trying before purchase.
The report titled "Distribution Channel Research: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the structure of the distribution channel system, and the changing trends dotting its landscape. Discussion on the global market is lined up with concise primers on major distribution channel markets, such as, Agricultural Sector, Retail Banking, Insurance Sector, and Mutual Funds. The retailing/distribution landscape in the US is quantitatively analyzed, and annotated with 46 market data rich tables that portray the prevalent retailing practices and distribution infrastructure scenario in select industries such as Cosmetics (Fragrances, Hair Care, Health & Beauty Aids), Office Products, and Consumer Food & Beverage Products, among others. Other briefly discussed and statistically illustrated regional markets include France, Italy, UK, China, and India. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,281 companies worldwide.
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