Portland, ME (PRWEB) November 21, 2011
Diversified Business Communications has purchased the Pri-Med brand and US- based assets from MC Holdings Corporation.
Pri-Med is the largest primary-care focused media network in the United States with over 50 annual live medical educational conferences and digital properties. Founded in 1994, Pri-Med is a trusted multi-channel network which serves doctors, physician assistants, nurse practitioners and other care givers. At the live events, attendees can customize their own CME schedule by choosing from over 50 clinical lectures developed and presented by Harvard Medical School and other top medical institutions. Pri-Med educates over 50,000 primary care clinicians annually representing one million hours of CME credit.
Pri-Med’s founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock.
Diversified currently operates over 20 primary care and medical specialty events in Canada under the leadership of Managing Director Bob Macgregor, who will partner with the returning management team to provide strategic direction for this new division.
"This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our US operations,” commented Nancy Hasselback, President and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003 and it has had incredible growth. We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."
“The ever changing environment of continuing medical education for physicians and allied professionals provides a great opportunity to expand on Pri-Med's wonderful platform of educating primary care clinicians to include education for specialists and for patients and their families,” commented John Mooney, the new CEO and founder of Pri-Med. "Medical knowledge is global but the delivery of great care is still local; it is our goal to improve the education and the communication between and among all healthcare stakeholders one market at a time in the United States and around the world. I am excited to be leading this brand and to be working with my longtime friends at Diversified.”
Pri-Med will operate as a division of Diversified and continue to be based in the Boston area.
Diversified Business Communications, based in Portland, Maine US provides information and market access through face-to-face events, magazine publishing, and eMedia on four continents. In addition to health care, Diversified serves a number of industries including: technology, retail, food and hospitality and business management solutions. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada.
For more information, visit: http://www.divbusiness.com