Divers Direct Goes Green – Eliminates Summer Paper Catalog for Their Scuba Gear Retailing Business

Divers Direct, the world’s largest retailer of scuba gear, announced today it will not publish a traditional printed-paper catalog this summer for its dive gear. Instead of printing the catalog, Divers Direct provides an online version of its traditional catalog for interested customers at http://www.diversdirect.com/catalogs.

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Quote startIt just makes sense. The majority of our customer base does its research online, and most of them subscribe to our newsletter, so they really don't need the extra bulk of paper in their mailboxQuote end

DANIA BEACH, Fla. (PRWEB) June 23, 2008

In a world where consumers are increasingly internet savvy, one of the world's premier retailers of scuba and snorkel gear has made the decision to "go green" and not produce a printed version of its summer offers.

"It just makes sense. The majority of our customer base does its research online, and most of them subscribe to our newsletter, so they really don't need the extra bulk of paper in their mailbox," said Kevin Senecal, CEO, Divers Direct. "Our business is based largely on people who are eco-friendly, and this step will reduce our carbon footprint by eliminating the use of almost 40,000 pounds of paper."

Scuba enthusiasts can visit http://www.diversdirect.com/catalogs to view their online catalog and find the nearest store location.

For more details on this and other community services associated with Divers Direct please visit http://www.diversdirect.com/community.

About Divers Direct

Since 1984, Dania Beach, Florida based Divers Direct has been serving the needs of the scuba community by offering a large selection of scuba gear from the world's top manufacturers like Mares, Aqualung, Atomic, Evo, Tusa, and many others. In addition to being recognized as the United States' largest scuba retailer, Divers Direct is also well known for their exceptional customer service. Divers Direct carries a full line of scuba gear including scuba tanks, dive computers, scuba regulators, scuba wetsuits, scuba masks, etc. For more information visit http://www.diversdirect.com or contact a Divers Direct Diving Expert via experts@diversdirect.com or by calling 800-DIVE-USA.

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