Divers Direct, World's Largest Scuba Retailer, Launches New Web Site

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Divers Direct, the world’s largest retailer of scuba gear, today announced the official re-launch of their web site http://www.diversdirect.com.

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Once we knew what we wanted to accomplish with our re-design, we approached several firms to help us bring our plan to fruition and made the decision to partner with New York based Celerant. Since they were already offering an attractive POS product, we felt that this would be an efficient cost-effective way to upgrade our retail and e-commerce infrastructure simultaneously using a single source.

In addition to a cleaner new look and a simplified navigation system, the new site offers several new features designed to improve a visitor's overall experience. Among them is the improved filtering by brand, which will allow shoppers to easily find the exact item they are interested in. Also added was a more robust back end allowing customers to track their packages and more accurately determine shipping costs based on total product dimensional weight.

More efficient site development combined with brand new, more powerful servers ensures speedy movement from page to page and trouble free transactions all in an extremely secure protected environment.

Robert Darmanin, Marketing Manager of Divers Direct, reported: "We are a service oriented business and have been asking our visitors for feedback for quite some time. When it came time to re-develop the site we used the advice and suggestions of our loyal visitors to map out the features we wanted to offer."

He added, "Once we knew what we wanted to accomplish with our re-design, we approached several firms to help us bring our plan to fruition and made the decision to partner with New York based Celerant. Since they were already offering an attractive POS product, we felt that this would be an efficient cost-effective way to upgrade our retail and e-commerce infrastructure simultaneously using a single source."

Supporting the retail industry, Celerant is active in the community and a member of numerous retail associations. Besides receiving many awards and honorable mentions, Celerant has also been noted as a break-out leader for best in retail for overall satisfaction, return on investment and user buy-in/user friendliness. Celerant also had top rankings for best all around, market knowledge and customer service.

About Divers Direct

Since 1984, Dania Beach, Florida based Divers Direct has been serving the needs of the scuba community by offering a large selection of scuba gear from the world's top manufacturers like Mares, Aqualung, Atomic, Evo, Tusa, and many others. In addition to being recognized as the United States' largest scuba retailer, Divers Direct is also well known for their exceptional customer service. Divers Direct carries a full line of scuba gear including scuba tanks, dive computers, scuba regulators, scuba wetsuits, scuba masks, etc. For more information visit http://www.diversdirect.com or contact a Divers Direct Diving Expert via experts@diversdirect.com or by calling 800-DIVE-USA.

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Robert Darmanin
Divers Direct
954/926-4420 ext. 62
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